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HubSpot + Intercom: customers in both, in sync.

Sync HubSpot contacts with Intercom users, log Intercom conversations as HubSpot engagements, or trigger HubSpot workflows from Intercom events.

Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Intercom as the action

Workflows do something in Intercom, instantly.

See all 20 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpotIntercom

When something happens in HubSpot, do it in Intercom.

18 HubSpot triggers wired to 20 Intercom actions. Most-used pairing: New CompanyAssign Conversation.

IntercomHubSpot

Or fire it the other way around.

5 Intercom triggers wired to 23 HubSpot actions downstream.

See IntercomHubSpot
Popular pairings

Common HubSpot → Intercom workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 360 combinations
When new company in HubSpot, assign conversation in Intercom.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, close conversation in Intercom.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, upsert company in Intercom.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create contact in Intercom.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, assign conversation in Intercom.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, close conversation in Intercom.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, upsert company in Intercom.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create contact in Intercom.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, assign conversation in Intercom.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Intercom in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Intercom

    Open Tiny Command, authorize HubSpot and Intercom once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Intercom action

    Drop the Intercom → Assign Conversation action below it. Map fields from the HubSpot payload into the Intercom inputs.

    intercom.assign-conversation
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Intercom.

When does HubSpot + Intercom pair make sense?
When you use HubSpot as the CRM (sales motion) and Intercom for customer messaging (support + onboarding). The pair keeps the same contact in both, with each conversation logged in the CRM.
How do I log Intercom conversations as HubSpot activities?
Intercom Conversation Closed → HubSpot Find Contact by email → HubSpot Create Engagement (type=MEETING or NOTE) with the conversation summary and link.
Can I sync HubSpot custom properties as Intercom attributes?
Yes. HubSpot Contact Property Changed → Intercom Update Contact with the changed property as a custom attribute. Useful for routing chat by lifecycle stage or plan tier.
How do I create Intercom users from HubSpot contacts?
HubSpot Contact Created → Intercom Find or Create Contact by email with name + custom attributes. Tag with "from-hubspot" so you can segment downstream.
Can I trigger HubSpot workflows from Intercom conversation tags?
Yes. Intercom Tag Added to Conversation → HubSpot Update Contact with a property reflecting the tag. HubSpot workflows can use the property to enroll into sequences or alert teams.
How do I avoid sync loops on shared fields?
Pick one side as source-of-truth per field. HubSpot owns sales fields (lifecycle stage, deal owner); Intercom owns chat-specific (conversation status, last replied). Never sync the same field both ways.
Related

Other apps that pair well with HubSpot.


Wire HubSpot to Intercom in 2 minutes.

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