Airtable + HubSpot: the operational layer your CRM doesn't want to be.
Push HubSpot contacts and deals into Airtable for project tracking, custom workflows, or shareable views. Send Airtable changes back as HubSpot property updates or notes.
Workflows fire when something happens in HubSpot.
- New CompanyWebhook
- Company DeletedWebhook
- Company Property ChangedWebhook
- New ContactWebhook
- Contact DeletedWebhook
Pick the way that fits your stack.
Pair pages are mirrored. Each direction gets its own dedicated page.
When something happens in HubSpot, do it in Airtable.
18 HubSpot triggers wired to 9 Airtable actions. Most-used pairing: New Company → Create Record.
Or fire it the other way around.
2 Airtable triggers wired to 23 HubSpot actions downstream.
See Airtable → HubSpot →Common HubSpot → Airtable workflows.
Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.
Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.
Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.
Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.
Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.
Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.
Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.
Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.
Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.
Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).
Connect HubSpot and Airtable in five steps.
No code, no glue, no half-day setup. Each step is one click.
- 1ConnectAuthorize HubSpot and Airtable
Open Tiny Command, authorize HubSpot and Airtable once each. Both connections are available to every workflow on your account.
- 2TriggerPick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created - 3TransformAdd a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
- 4ActionAdd the Airtable action
Drop the Airtable → Create Record action below it. Map fields from the HubSpot payload into the Airtable inputs.
airtable.create-record - 5PublishPublish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.
Questions about HubSpot + Airtable.
Why pair HubSpot with Airtable at all?
How do I avoid duplicate contacts on the Airtable side?
Can I push Airtable column changes back into HubSpot as property updates?
How do I sync Airtable linked records as HubSpot associations?
Can Airtable trigger a HubSpot deal stage change?
How do I mirror HubSpot custom properties into Airtable columns?
Other apps that pair well with HubSpot.
Wire HubSpot to Airtable in 2 minutes.
Free tier available. No credit card. No onboarding call.
