Per-pair page

Google Sheets + HubSpot: sync between spreadsheet and CRM.

Sync HubSpot contacts, companies, or deals into Google Sheets for reporting; or push spreadsheet rows into HubSpot as new contacts. Removes manual data export busywork.

Connect HubSpot and Google Sheets See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

Google Sheets as the action

Workflows do something in Google Sheets, instantly.

See all 9 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Google Sheets

When something happens in HubSpot, do it in Google Sheets.

18 HubSpot triggers wired to 9 Google Sheets actions. Most-used pairing: New Company → Add Sheet Tab.

Google Sheets → HubSpot

Or fire it the other way around.

2 Google Sheets triggers wired to 23 HubSpot actions downstream.

See Google Sheets → HubSpot →

Popular pairings

Common HubSpot → Google Sheets workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 162 combinations

When new company in HubSpot, add sheet tab in Google Sheets.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, append row in Google Sheets.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, clear values in Google Sheets.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create spreadsheet in Google Sheets.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, add sheet tab in Google Sheets.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, append row in Google Sheets.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, clear values in Google Sheets.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create spreadsheet in Google Sheets.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, add sheet tab in Google Sheets.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Google Sheets in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and Google Sheets
Open Tiny Command, authorize HubSpot and Google Sheets once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Google Sheets action
Drop the Google Sheets → Add Sheet Tab action below it. Map fields from the HubSpot payload into the Google Sheets inputs.
google-sheets.add-sheet
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Google Sheets.

How do I sync HubSpot contacts into a Google Sheet?

Scheduled (hourly or daily): HubSpot List Contacts with filters → Sheets Update Values to mirror the data. Use the HubSpot ID as the upsert key to avoid duplicates.

Can I push Sheet rows into HubSpot as new contacts?

Yes. Sheets New Row trigger → HubSpot Find or Create Contact by email → Update Contact with row fields. Useful for marketing teams that maintain lists in Sheets.

How do I avoid HubSpot API rate limits when syncing?

Use HubSpot's Batch API for bulk operations. Filter Sheets rows to only those that changed since last sync. Most teams stay well under HubSpot's 100/sec limit with these patterns.

Can I sync HubSpot custom properties into Sheets?

Yes. Pass property names explicitly in the HubSpot Get/List action; HubSpot only returns defaults otherwise. Map each property to a Sheet column.

How do I report on HubSpot data in Sheets?

Sheets gives you pivot tables, formulas, and Looker Studio connectors that HubSpot lacks. Mirror the data to Sheets, build the report there, share with finance/ops/exec teams that don't have HubSpot.

Can I update HubSpot deal stages from a Sheet?

Yes. Sheets row edit → HubSpot Update Deal with the new stage. Useful when ops or sales-ops bulk-edit pipeline state from a spreadsheet view rather than HubSpot UI.

Other apps that pair well with HubSpot.

Spreadsheets & Databases

HubSpot + Google Calendar

Calendar & Scheduling

Wire HubSpot to Google Sheets in 2 minutes.

Free tier available. No credit card. No onboarding call.

Try for free Request a demo

Google Sheets + HubSpot: sync between spreadsheet and CRM.

Pick the way that fits your stack.

When something happens in HubSpot, do it in Google Sheets.

Or fire it the other way around.

Common HubSpot → Google Sheets workflows.

Connect HubSpot and Google Sheets in five steps.

Questions about HubSpot + Google Sheets.

Other apps that pair well with HubSpot.

Wire HubSpot to Google Sheets in 2 minutes.

Be the first to know what's next.