Intercom + Mailchimp: chat audience in email lists.
Sync Intercom contacts to Mailchimp audiences, tag based on chat events, or trigger Mailchimp campaigns from Intercom conversation outcomes.
Workflows fire when something happens in Mailchimp.
- Campaign SentWebhook
- Email CleanedWebhook
- Profile UpdatedWebhook
- New SubscriberWebhook
- Subscriber UnsubscribedWebhook
Workflows do something in Intercom, instantly.
- Assign ConversationAPI
- Close ConversationAPI
- Upsert CompanyAPI
- Create ContactAPI
- Create ConversationAPI
- Create NoteAPI
Pick the way that fits your stack.
Pair pages are mirrored. Each direction gets its own dedicated page.
When something happens in Mailchimp, do it in Intercom.
5 Mailchimp triggers wired to 20 Intercom actions. Most-used pairing: Campaign Sent → Assign Conversation.
Or fire it the other way around.
5 Intercom triggers wired to 16 Mailchimp actions downstream.
See Intercom → Mailchimp →Common Mailchimp → Intercom workflows.
Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.
Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.
Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.
Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.
Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.
Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.
Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.
Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.
Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.
Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.
Connect Mailchimp and Intercom in five steps.
No code, no glue, no half-day setup. Each step is one click.
- 1ConnectAuthorize Mailchimp and Intercom
Open Tiny Command, authorize Mailchimp and Intercom once each. Both connections are available to every workflow on your account.
- 2TriggerPick a Mailchimp trigger
Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/mailchimp.trigger-campaign-sent - 3TransformAdd a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
- 4ActionAdd the Intercom action
Drop the Intercom → Assign Conversation action below it. Map fields from the Mailchimp payload into the Intercom inputs.
intercom.assign-conversation - 5PublishPublish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.
Questions about Mailchimp + Intercom.
How do I sync Intercom contacts to a Mailchimp audience?
Can I tag Mailchimp subscribers from Intercom conversation events?
How do I respect Intercom consent in Mailchimp?
Can I trigger Mailchimp campaigns from Intercom conversation outcomes?
How do I sync Mailchimp unsubscribes back to Intercom?
Can I avoid double-subscribing across both tools?
Other apps that pair well with Mailchimp.
Wire Mailchimp to Intercom in 2 minutes.
Free tier available. No credit card. No onboarding call.
