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Google Sheets + Mailchimp: subscriber sync both ways.

Sync Mailchimp audiences into Sheets for analytics, or push Sheet rows into Mailchimp as new subscribers. Bridges spreadsheet-managed lists and email automation.

Connect Mailchimp to Google Sheets — start free See reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Google Sheets as the action

Workflows do something in Google Sheets, instantly.

See all 9 actions →
Connect Mailchimp to Google Sheets — start free
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Google Sheets

When something happens in Mailchimp, do it in Google Sheets.

5 Mailchimp triggers wired to 9 Google Sheets actions. Most-used pairing: Campaign Sent → Add Sheet Tab.

Google Sheets → Mailchimp

Or fire it the other way around.

2 Google Sheets triggers wired to 16 Mailchimp actions downstream.

See Google Sheets → Mailchimp →
Popular pairings

Common Mailchimp → Google Sheets workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 45 combinations
When campaign sent in Mailchimp, add sheet tab in Google Sheets.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, append row in Google Sheets.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, clear values in Google Sheets.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create spreadsheet in Google Sheets.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, add sheet tab in Google Sheets.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, append row in Google Sheets.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, clear values in Google Sheets.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create spreadsheet in Google Sheets.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, add sheet tab in Google Sheets.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Google Sheets in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Google Sheets

    Open TinyCommand, authorize Mailchimp and Google Sheets once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. TinyCommand auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Google Sheets action

    Drop the Google Sheets → Add Sheet Tab action below it. Map fields from the Mailchimp payload into the Google Sheets inputs.

    google-sheets.add-sheet
  5. 5
    Publish
    Publish and forget

    Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Google Sheets.

How do I subscribe Sheet rows to a Mailchimp audience?
Sheets New Row trigger → Mailchimp Add or Update Subscriber with email + merge tags. Status = "subscribed" if explicit consent in the row, else "transactional".
Can I sync Mailchimp engagement metrics to Sheets?
Yes. Scheduled: Mailchimp Get Member Activity → Sheets Update Values with opens, clicks, bounces per subscriber. Pivot for engagement-score segmentation.
How do I avoid duplicate subscribers when re-syncing?
Mailchimp Add or Update Subscriber is idempotent. The email is the natural key. Use it instead of separate Add and Update actions.
Can I send a Mailchimp campaign from a Sheet trigger?
Yes. Sheets row added with "Send?" checked → Mailchimp Send Campaign with the campaign_id from the row. Useful for marketers managing campaign queue in a Sheet.
How do I respect consent when syncing Sheet rows to Mailchimp?
Require explicit "Marketing consent?" column in the Sheet. Only set status = "subscribed" when checked. Otherwise use status = "transactional" so they receive only related transactional mail.
Can I sync Mailchimp tags back into Sheet columns?
Yes. Mailchimp Get Subscriber returns tags array. Flatten to a comma-separated string column in Sheets. Useful for segment-based reporting in spreadsheet pivots.
Related

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Connect Mailchimp to Google Sheets — start free