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Google Sheets + Intercom: customer data in both worlds.

Sync Intercom contacts into Sheets for analytics, or push Sheet rows into Intercom as contact attributes. Useful for CS reporting and import workflows.

Trigger app
Google Sheets as the trigger

Workflows fire when something happens in Google Sheets.

Action app
Intercom as the action

Workflows do something in Intercom, instantly.

See all 20 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Google SheetsIntercom

When something happens in Google Sheets, do it in Intercom.

2 Google Sheets triggers wired to 20 Intercom actions. Most-used pairing: New RowAssign Conversation.

IntercomGoogle Sheets

Or fire it the other way around.

5 Intercom triggers wired to 9 Google Sheets actions downstream.

See IntercomGoogle Sheets
Popular pairings

Common Google Sheets → Intercom workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 8 of 40 combinations
When new row in Google Sheets, assign conversation in Intercom.

Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.

When new row in Google Sheets, close conversation in Intercom.

Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.

When new row in Google Sheets, upsert company in Intercom.

Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.

When new row in Google Sheets, create contact in Intercom.

Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.

When row updated in Google Sheets, assign conversation in Intercom.

Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.

When row updated in Google Sheets, close conversation in Intercom.

Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.

When row updated in Google Sheets, upsert company in Intercom.

Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.

When row updated in Google Sheets, create contact in Intercom.

Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.

How it works

Connect Google Sheets and Intercom in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Google Sheets and Intercom

    Open Tiny Command, authorize Google Sheets and Intercom once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Google Sheets trigger

    Drop the Google Sheets → New Row trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/google-sheets.trigger-row-added
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Intercom action

    Drop the Intercom → Assign Conversation action below it. Map fields from the Google Sheets payload into the Intercom inputs.

    intercom.assign-conversation
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Google Sheets + Intercom.

How do I sync Intercom contacts to Google Sheets?
Scheduled: Intercom List Contacts with filters → Sheets Update Values to mirror. Useful for CS dashboards that aren't expressible in Intercom's native UI.
Can I push Sheet rows into Intercom as contact attributes?
Yes. Sheets row edit → Intercom Update Contact with custom attributes from the row. Useful when marketing or product teams enrich contact data in Sheets.
How do I avoid duplicate Intercom contacts from Sheet sync?
Use email or external_id as the upsert key. Intercom Update Contact (upsert) skips creating duplicates. Always pass an identifier you control.
Can I report on Intercom conversation metrics in Sheets?
Yes. Scheduled: Intercom List Conversations with filters → Sheets Append Row per conversation. Compute response time, resolution time, agent throughput via pivots.
How do I trigger Intercom messages from Sheet rows?
Sheets row edit where a "Trigger?" cell is true → Intercom Send Message to the contact with personalized body. Useful for re-engagement campaigns built in Sheets.
Can I export Intercom tags or roles into Sheets?
Yes. List Contacts returns tags, role, lifecycle. Flatten into Sheet columns. Pivot by tag to see audience-segment distribution; useful for messaging strategy.
Related

Other apps that pair well with Google Sheets.


Wire Google Sheets to Intercom in 2 minutes.

Free tier available. No credit card. No onboarding call.