Google Sheets + HubSpot: sync between spreadsheet and CRM.
Sync HubSpot contacts, companies, or deals into Google Sheets for reporting; or push spreadsheet rows into HubSpot as new contacts. Removes manual data export busywork.
Workflows fire when something happens in Google Sheets.
- New RowWebhook
- Row UpdatedWebhook
Pick the way that fits your stack.
Pair pages are mirrored. Each direction gets its own dedicated page.
When something happens in Google Sheets, do it in HubSpot.
2 Google Sheets triggers wired to 23 HubSpot actions. Most-used pairing: New Row → Create Company.
Or fire it the other way around.
18 HubSpot triggers wired to 9 Google Sheets actions downstream.
See HubSpot → Google Sheets →Common Google Sheets → HubSpot workflows.
Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.
Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.
Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.
Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.
Fires when a new row is added to a Google Sheet (typically the first sheet tab). Common use: ingest form-fed rows into a CRM or notify on a new entry.
Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.
Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.
Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.
Fires when a row is updated in a Google Sheet. Useful for sync flows where the Sheet is a source-of-truth that drives downstream changes.
Connect Google Sheets and HubSpot in five steps.
No code, no glue, no half-day setup. Each step is one click.
- 1ConnectAuthorize Google Sheets and HubSpot
Open Tiny Command, authorize Google Sheets and HubSpot once each. Both connections are available to every workflow on your account.
- 2TriggerPick a Google Sheets trigger
Drop the Google Sheets → New Row trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/google-sheets.trigger-row-added - 3TransformAdd a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
- 4ActionAdd the HubSpot action
Drop the HubSpot → Create Company action below it. Map fields from the Google Sheets payload into the HubSpot inputs.
hubspot.create-company - 5PublishPublish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.
Questions about Google Sheets + HubSpot.
How do I sync HubSpot contacts into a Google Sheet?
Can I push Sheet rows into HubSpot as new contacts?
How do I avoid HubSpot API rate limits when syncing?
Can I sync HubSpot custom properties into Sheets?
How do I report on HubSpot data in Sheets?
Can I update HubSpot deal stages from a Sheet?
Other apps that pair well with Google Sheets.
Wire Google Sheets to HubSpot in 2 minutes.
Free tier available. No credit card. No onboarding call.
