Welcome Email Template
The Welcome template is designed for new user onboarding. Includes hero section, welcome message, getting started steps, and CTA.
Template structure
| Section | Blocks |
|---|---|
| Header | Container (brand color) → Logo image → Heading "Welcome!" |
| Body | Text (greeting) → Heading "Get started" → 3-column steps → CTA button |
| Footer | Text (support info) → Text (unsubscribe) |
Customizing
- Replace the logo with yours
- Update the heading text
- Personalize the greeting
- Set your 3 onboarding steps
- Update the CTA button link
- Add your footer details
Best practices
- Subject: "Welcome to [Product]: here's how to get started"
- Single CTA; don't dilute with multiple buttons
- Under 300 words; new users are excited but busy
- Send immediately after signup
Tip
Welcome emails get 50-80% open rates, the highest of any email type. Make the CTA count.