Event Invitation Template
A ready-to-use template for event invitations. Works for webinars, product launches, conferences, meetups, and other events. Includes event details, speaker info, agenda, and RSVP button.
What's included
| Section | Blocks | Content |
|---|---|---|
| Header | Image | Event banner or company logo |
| Headline | Heading + Text | Event name + one-line description |
| Event details | Rich Text | Date, time, location/platform, duration |
| Description | Text | What the event is about and why to attend |
| Speakers | Columns | Speaker photos, names, and titles |
| Agenda | Rich Text | Event schedule/topics |
| CTA | Button | "Register Now" / "RSVP" |
| Footer | Text + Social | Calendar link + social sharing |
Dynamic variables
| Variable | Description |
|---|---|
{{event_name}} | Event title |
{{event_date}} | Date (formatted: "Thursday, March 21, 2024") |
{{event_time}} | Time with timezone ("2:00 PM EST") |
{{event_location}} | Venue name or "Online via Zoom" |
{{event_description}} | 2-3 sentence overview |
{{rsvp_url}} | Registration/RSVP page link |
{{calendar_link}} | Add-to-calendar link (Google/Apple/Outlook) |
{{speakers}} | Array of speaker objects (name, title, photo_url) |
Using the template
- TinyEmails → Templates → Events → Event Invitation
- Click Use Template
- Fill in event details
- Add speaker photos and bios
- Set the RSVP button link
- Preview and send
Common event types
| Event type | Key adjustments |
|---|---|
| Webinar | Add Zoom/Meet link, remove physical location, add "Add to Calendar" link |
| Product launch | Lead with the product teaser image, emphasize "be the first to see" |
| Conference | Multi-speaker layout, full agenda with time slots |
| Meetup | Casual tone, venue map, "Bring a friend" CTA |
| Workshop | Prerequisites section, "What you'll learn" list, materials needed |
Connecting to a workflow
Send invitations from a contact list
Manual Trigger →
Find All (contacts where invited = false AND segment = "target") →
For Each → Send Email (event invitation) → Update Record (invited = true)
RSVP follow-up sequence
Form Submission (RSVP form) →
Send Email (confirmation + calendar link) →
Delay (1 day before event) →
Send Email (reminder with join link) →
Delay (1 hour after event) →
Send Email (thank you + recording link + feedback form)
Tip
Include an "Add to Calendar" link; it dramatically increases actual attendance. Generate .ics calendar files or use Google Calendar's quick-add URL format.