Getting Started

This guide walks you through creating an email template, adding content blocks, styling them, and exporting the final HTML.

Create a new email

  1. Click Email in the Quick Actions, or go to Assets → Emails
  2. Choose a template or start from scratch
  3. You'll land in the drag-and-drop editor

The editor layout

AreaWhereWhat it does
Block paletteLeft sidebarDrag content blocks onto the canvas
CanvasCenterVisual preview of your email; drag blocks to arrange
Properties panelRight sidebarEdit the selected block's styles, content, and data
Document treeLeft sidebar (toggle)Navigate the block hierarchy

Add content blocks

Drag blocks from the left sidebar onto the canvas:

  1. Heading: add a title
  2. Text: add paragraph text
  3. Button: add a CTA with link
  4. Image: add a visual
  5. Columns: create multi-column layouts

Step-by-step

  1. Drag a Heading block to the top of the canvas
  2. Click it → type your email title
  3. Drag a Text block below it
  4. Click it → type your message
  5. Drag a Button block below the text
  6. Click it → set the button text and link URL
  7. Add a Divider for visual separation
  8. Drag a Columns (2-col) block for side-by-side content

Style your blocks

Click any block to open the properties panel on the right:

  • Styles tab: colors, fonts, spacing, borders, background
  • Inspect tab: view and edit raw properties
  • Data tab: connect dynamic data

Common styling:

  • Set font family, size, and color for text
  • Set background color and padding for containers
  • Set button color, border radius, and hover state
  • Set image width, alt text, and alignment

Use the AI assistant

Click the AI chat icon to open the assistant. It can:

  • Generate complete email templates from a description
  • Modify existing blocks ("make the button red", "add a footer")
  • Suggest improvements to your design
  • Write email copy based on your brief

Preview and test

Use the preview mode to see how your email looks on different devices:

  • Desktop preview
  • Mobile preview

Export

When you're done:

  1. Export as JSON: save the template structure for re-importing later
  2. Export as HTML: get the rendered HTML to use with your email provider

The exported HTML is compatible with all major email providers: Amazon SES, SendGrid, Mailchimp, Postmark, and more.

Tip

Start with a pre-built template (Welcome, Order Confirmation, etc.) and customize the content and colors. It's much faster than building from scratch.