Text Block
The basic paragraph text block. Add body copy, descriptions, and any running text to your email.
Properties
| Property | Options |
|---|---|
| Content | The paragraph text |
| Font family | Email-safe fonts (Arial, Helvetica, Georgia, etc.) |
| Font size | Pixels (recommended: 14-16px for body) |
| Font weight | Normal, Medium, Bold |
| Color | Any color (recommended: #333333 for body) |
| Line height | Multiplier (recommended: 1.5-1.7) |
| Alignment | Left, Center, Right |
| Padding | Top, right, bottom, left spacing |
Best practices
- Body text: 14-16px, #333333 color, 1.6 line height
- Preheader text: Small, lighter color, at the very top
- Footer text: 12px, #999999, centered
- Keep paragraphs short: 2-3 sentences max per paragraph in email
When to use Text vs Rich Text
| Feature | Text Block | Rich Text (RTE) |
|---|---|---|
| Editing | Plain text with style controls | Full WYSIWYG with toolbar |
| Formatting | Via Styles panel only | Bold, italic, links inline |
| Complexity | Simple, lightweight | More features, heavier |
| Use when | Body copy, captions | Content with inline formatting |