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Asana + Mailchimp: email campaigns driven from project workflows.

Subscribe new Asana contacts to Mailchimp audiences, trigger campaigns from project status changes, or update subscriber tags based on workflow state.

Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Asana as the action

Workflows do something in Asana, instantly.

See all 15 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

MailchimpAsana

When something happens in Mailchimp, do it in Asana.

5 Mailchimp triggers wired to 15 Asana actions. Most-used pairing: Campaign SentAdd Comment.

AsanaMailchimp

Or fire it the other way around.

1 Asana triggers wired to 16 Mailchimp actions downstream.

See AsanaMailchimp
Popular pairings

Common Mailchimp → Asana workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 75 combinations
When campaign sent in Mailchimp, add comment in Asana.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, add tag to task in Asana.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create section in Asana.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create subtask in Asana.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, add comment in Asana.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, add tag to task in Asana.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create section in Asana.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create subtask in Asana.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, add comment in Asana.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Asana in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Asana

    Open Tiny Command, authorize Mailchimp and Asana once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Asana action

    Drop the Asana → Add Comment action below it. Map fields from the Mailchimp payload into the Asana inputs.

    asana.add-comment
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Asana.

What's a common Asana + Mailchimp pattern?
Marketing-ops uses Asana to manage campaign briefs; when a brief reaches "Send" status, the workflow assembles the campaign in Mailchimp and queues it for sending. Marketers stay in Asana, sends happen in Mailchimp.
How do I trigger a Mailchimp campaign from an Asana task completion?
Asana Task Completed in the "Campaigns" project → Mailchimp Send Campaign with the campaign_id stored in the task. The marketer manages timing in Asana without touching the Mailchimp UI.
Can I update Mailchimp subscriber tags based on Asana workflow stages?
Yes. Asana Task moved to a customer-stage section (e.g., "Onboarding Complete") → Mailchimp Add or Remove Member Tag for the customer's email. Keeps email segments fresh as projects progress.
How do I subscribe new Asana contacts to a Mailchimp list?
When a new contact is added to an Asana custom field, Mailchimp Add or Update Subscriber with email and merge tags. Use a tag like "asana-imported" so you can audit later.
Can I gate Mailchimp sends behind an Asana approval task?
Yes. Create an Asana "Approve send?" task as the final pre-send checkpoint. Only on task completion does the workflow call Send Campaign. Useful for legal-review or brand-team sign-off flows.
How do I avoid double-subscribing the same Mailchimp contact?
Mailchimp's Add or Update Subscriber is idempotent — if the email already exists, it updates merge tags rather than creating a duplicate. Use it instead of separate Add and Update actions.
Related

Other apps that pair well with Mailchimp.


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