ActionHubSpotUpdated May 2026

How do I create a HubSpot company?

Short answer: Drop the "HubSpot → Create Company" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 23 HubSpot actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Company Name name	string	Required	Company Name. Example: Acme Inc
Domain domain	string	Optional	Domain. Example: acme.com
Industry industry	string	Optional	Industry. Example: Technology
Phone phone	string	Optional	Phone. e.g. "+15551234567"
City city	string	Optional	City. Example: San Francisco
Number of Employees numberofemployees	string	Optional	Number of Employees. Example: 500

Sample request

{
  "name": "e.g. Acme Inc",
  "domain": "e.g. acme.com",
  "industry": "e.g. Technology",
  "phone": "+15551234567",
  "city": "e.g. San Francisco"
}

Returns

{
  "id": "601",
  "properties": {
    "name": "Acme Inc",
    "domain": "acme.com"
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Company.

Any of these apps can fire this action as part of a workflow.

Google Sheets → HubSpot

2 Google Sheets triggers

Stripe → HubSpot

10 Stripe triggers

FAQ

Questions about Create Company.

What does the Create Company action do in HubSpot?

Creates a new company in HubSpot CRM with name, domain, industry, owner, and any custom properties. Used to mirror your CRM accounts into HubSpot.

What inputs does Create Company require?

Required: Company Name. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if HubSpot returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Company support batch operations?

Yes. Run Create Company inside a Loop node to process arrays. Tiny Command handles HubSpot's rate limits automatically so you don't have to throttle manually.

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