Airtable + HubSpot: the operational layer your CRM doesn't want to be.
Push HubSpot contacts and deals into Airtable for project tracking, custom workflows, or shareable views. Send Airtable changes back as HubSpot property updates or notes.
Workflows fire when something happens in Airtable.
- New RecordWebhook
- Record UpdatedWebhook
Pick the way that fits your stack.
Pair pages are mirrored. Each direction gets its own dedicated page.
When something happens in Airtable, do it in HubSpot.
2 Airtable triggers wired to 23 HubSpot actions. Most-used pairing: New Record → Create Company.
Or fire it the other way around.
18 HubSpot triggers wired to 9 Airtable actions downstream.
See HubSpot → Airtable →Common Airtable → HubSpot workflows.
Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.
Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.
Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.
Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.
Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.
Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).
Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).
Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).
Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).
Connect Airtable and HubSpot in five steps.
No code, no glue, no half-day setup. Each step is one click.
- 1ConnectAuthorize Airtable and HubSpot
Open Tiny Command, authorize Airtable and HubSpot once each. Both connections are available to every workflow on your account.
- 2TriggerPick a Airtable trigger
Drop the Airtable → New Record trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/airtable.trigger-record-created - 3TransformAdd a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
- 4ActionAdd the HubSpot action
Drop the HubSpot → Create Company action below it. Map fields from the Airtable payload into the HubSpot inputs.
hubspot.create-company - 5PublishPublish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.
Questions about Airtable + HubSpot.
Why pair HubSpot with Airtable at all?
How do I avoid duplicate contacts on the Airtable side?
Can I push Airtable column changes back into HubSpot as property updates?
How do I sync Airtable linked records as HubSpot associations?
Can Airtable trigger a HubSpot deal stage change?
How do I mirror HubSpot custom properties into Airtable columns?
Other apps that pair well with Airtable.
Wire Airtable to HubSpot in 2 minutes.
Free tier available. No credit card. No onboarding call.
