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HubSpot + Notion: CRM data in your team docs.

Mirror HubSpot deals or contacts to Notion databases for team-wide visibility, account-research notes, or stakeholder updates. Bridge CRM and team knowledge.

Connect Notion to HubSpot — start free See reverse direction
Trigger app
Notion as the trigger

Workflows fire when something happens in Notion.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Connect Notion to HubSpot — start free
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Notion → HubSpot

When something happens in Notion, do it in HubSpot.

3 Notion triggers wired to 23 HubSpot actions. Most-used pairing: New Database Item → Create Company.

HubSpot → Notion

Or fire it the other way around.

18 HubSpot triggers wired to 12 Notion actions downstream.

See HubSpot → Notion →
Popular pairings

Common Notion → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 69 combinations
When new database item in Notion, create company in HubSpot.

Fires when a new item is added to a Notion database. Common use: mirror submissions into another tracker, send notifications, or run AI enrichment on the new row.

When new database item in Notion, create contact in HubSpot.

Fires when a new item is added to a Notion database. Common use: mirror submissions into another tracker, send notifications, or run AI enrichment on the new row.

When new database item in Notion, create deal in HubSpot.

Fires when a new item is added to a Notion database. Common use: mirror submissions into another tracker, send notifications, or run AI enrichment on the new row.

When new database item in Notion, create note in HubSpot.

Fires when a new item is added to a Notion database. Common use: mirror submissions into another tracker, send notifications, or run AI enrichment on the new row.

When new page in Notion, create company in HubSpot.

Fires when a new page is created in a Notion database (functionally the same event as Database Item Added; pick whichever name feels natural).

When new page in Notion, create contact in HubSpot.

Fires when a new page is created in a Notion database (functionally the same event as Database Item Added; pick whichever name feels natural).

When new page in Notion, create deal in HubSpot.

Fires when a new page is created in a Notion database (functionally the same event as Database Item Added; pick whichever name feels natural).

When new page in Notion, create note in HubSpot.

Fires when a new page is created in a Notion database (functionally the same event as Database Item Added; pick whichever name feels natural).

When page updated in Notion, create company in HubSpot.

Fires when a page is updated in a Notion database. Combine with property filters to react only to specific transitions (e.g. Status to Done).

How it works

Connect Notion and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Notion and HubSpot

    Open TinyCommand, authorize Notion and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Notion trigger

    Drop the Notion → New Database Item trigger onto the canvas. TinyCommand auto-registers the webhook.

    POST /v1/webhooks/notion.trigger-database-item-added
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Notion payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Notion + HubSpot.

When does HubSpot + Notion pair make sense?
When teams (CS, support, eng) work in Notion but need awareness of HubSpot pipeline. Mirroring deals/contacts into a Notion database lets non-sales see relevant accounts without HubSpot access.
How do I mirror HubSpot deals into a Notion database?
HubSpot Deal Updated → Notion Create or Update Page in a "Deals" database with stage, amount, owner, close date as properties. Use HubSpot deal ID as Notion property for upserts.
Can I attach account-research notes to a HubSpot contact?
Yes. Notion Create Page in a "Research Notes" database with contact email property → HubSpot Find Contact → HubSpot Create Note on the contact with the Notion page URL. Each direction adds context.
How do I keep Notion pages updated on HubSpot deal changes?
HubSpot Deal Property Changed → look up Notion page by HubSpot ID → Update Page Properties. Filter to specific properties (stage, amount) to avoid over-sync noise.
Can I push Notion edits back to HubSpot?
Yes, but pick one direction per field. Notion owns narrative fields (notes, research summary); HubSpot owns CRM fields (stage, owner). Don't bidirectionally sync the same field.
How do I avoid Notion bloat from a busy CRM?
Filter HubSpot triggers to high-value deals only (Amount > $X) or specific lifecycle stages. Not every deal needs a Notion mirror; pick the ones where team-wide visibility matters.
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Connect Notion to HubSpot — start free