Per-pair page

Connect HubSpot to Braze in two minutes.

Real-time triggers from HubSpot, ready-made actions in Braze. Filter, transform, and route without writing a line of code.

Connect HubSpot and Braze See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

Braze as the action

Workflows do something in Braze, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Braze

When something happens in HubSpot, do it in Braze.

18 HubSpot triggers wired to 4 Braze actions. Most-used pairing: New Company → Send Messages.

Braze → HubSpot

Or fire it the other way around.

0 Braze triggers wired to 23 HubSpot actions downstream.

Use any trigger in the catalog as the upstream.

See Braze → HubSpot →

Popular pairings

Common HubSpot → Braze workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 72 combinations

When new company in HubSpot, send messages in Braze.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, track custom event in Braze.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, update user attributes in Braze.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, trigger api campaign in Braze.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, send messages in Braze.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, track custom event in Braze.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, update user attributes in Braze.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, trigger api campaign in Braze.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, send messages in Braze.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Braze in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and Braze
Open Tiny Command, authorize HubSpot and Braze once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Braze action
Drop the Braze → Send Messages action below it. Map fields from the HubSpot payload into the Braze inputs.
braze.send-messages
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Braze.

How long does it take to connect HubSpot and Braze on Tiny Command?

Under two minutes. Authorize HubSpot and Braze once each, drop the HubSpot trigger and Braze action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.

Is the HubSpot ↔ Braze integration real-time?

Yes. Both HubSpot and Braze expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.

Can I filter or transform data between HubSpot and Braze?

Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Braze.

What HubSpot events can trigger a Braze workflow?

Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.

Do I need a paid plan to use HubSpot with Braze?

No. There's a free tier that covers most HubSpot+Braze use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.

What if I want Braze → HubSpot instead?

Build it the same way, in reverse. There's a dedicated /integrations/braze/with/hubspot page with the reverse-direction triggers and actions.

Other apps that pair well with HubSpot.

HubSpot + Gmail

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Spreadsheets & Databases

Spreadsheets & Databases

Wire HubSpot to Braze in 2 minutes.

Free tier available. No credit card. No onboarding call.

Try for free Request a demo

Connect HubSpot to Braze in two minutes.

Pick the way that fits your stack.

When something happens in HubSpot, do it in Braze.

Or fire it the other way around.

Common HubSpot → Braze workflows.

Connect HubSpot and Braze in five steps.

Questions about HubSpot + Braze.

Other apps that pair well with HubSpot.

Wire HubSpot to Braze in 2 minutes.

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