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- Trigger API Campaign
ActionBrazeUpdated May 2026
How do I fire a pre-built Braze campaign?
Short answer: Drop the "Braze → Trigger API Campaign" action anywhere in your workflow, map the inputs from upstream nodes, and publish.
Inputs
The fields this action accepts.
Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.
| Field | Type | Required | Description |
|---|---|---|---|
Campaign ID campaign_id | string | Required | — |
Recipients (JSON array) recipients_json | string | Required | [{"external_user_id":"abc"}] |
Trigger Properties (JSON) trigger_properties | string | Optional | — |
Sample request
{"campaign_id": "{{trigger.campaign_id}}","recipients_json": "[{\"external_user_id\":\"abc\"}]","trigger_properties": "{{trigger.trigger_properties}}"}
Returns
{"message": "success","dispatch_id": "abc-123"}
Use these fields in downstream nodes for routing, logging, or error handling.
Triggered by
Apps that pair well as the trigger for Trigger API Campaign.
Any of these apps can fire this action as part of a workflow.
FAQ
Questions about Trigger API Campaign.
What does the Trigger API Campaign action do in Braze?
Fires an API-triggered campaign (designed and reviewed in Braze UI) at a specified user set with optional trigger_properties merged into the templates. The recommended pattern for production messaging — keeps content review in Braze, just invokes from the workflow.
What inputs does Trigger API Campaign require?
Required: Campaign ID, Recipients (JSON array). Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if Braze returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Trigger API Campaign support batch operations?
Yes. Run Trigger API Campaign inside a Loop node to process arrays. Tiny Command handles Braze's rate limits automatically so you don't have to throttle manually.
More actions
Other Braze actions.
Action
Send Messages
Sends a message immediately to a specific user list (bypasses Canvas/Campaigns). Compose the message in the API call — channel, content, sender. For one-off transactional sends; for templated production messaging, prefer Trigger API Campaign with a pre-built campaign.
ActionTrack Custom Event
Pushes a custom behavioural event for a user with optional properties. Braze Canvas journeys can trigger on these events for engagement automation. The hook for "server-side action happened → fire Braze event to start the matching journey" workflows.
ActionUpdate User Attributes
Upserts user-level attributes (plan tier, country, signup_date, lifetime_value). Drives Braze segmentation. The standard "external state changed → reflect in Braze" sync action for keeping audience filters accurate.
Send trigger api campaign from your workflows.
Triggered by anything in the catalog. Free tier available. No credit card.