ActionBrazeUpdated May 2026

How do I push a custom event to Braze?

Short answer: Drop the "Braze → Track Custom Event" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 4 Braze actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
External User ID external_id	string	Required	—
Event Name name	string	Required	—
Time (ISO 8601) time	string	Optional	2026-05-11T12:00:00+00:00
Properties (JSON) properties	string	Optional	—

Sample request

{
  "external_id": "{{trigger.external_id}}",
  "name": "{{trigger.name}}",
  "time": "2026-05-11T12:00:00+00:00",
  "properties": "{{trigger.properties}}"
}

Returns

{
  "message": "success",
  "events_processed": 1
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Track Custom Event.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Braze

2 Google Sheets triggers

HubSpot → Braze

18 HubSpot triggers

FAQ

Questions about Track Custom Event.

What does the Track Custom Event action do in Braze?

Pushes a custom behavioural event for a user with optional properties. Braze Canvas journeys can trigger on these events for engagement automation. The hook for "server-side action happened → fire Braze event to start the matching journey" workflows.

What inputs does Track Custom Event require?

Required: External User ID, Event Name. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Braze returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Track Custom Event support batch operations?

Yes. Run Track Custom Event inside a Loop node to process arrays. Tiny Command handles Braze's rate limits automatically so you don't have to throttle manually.

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