EmailReal-timeUpdated May 2026

Braze

Braze multi-channel messaging and tracking

Braze is the enterprise customer engagement platform — multi-channel messaging (email, push, in-app, SMS, WhatsApp) wired to a real-time user-attribute and event store, used by B2C apps at the millions-of-users tier. Tiny Command exposes four actions, no triggers (Braze inbound events flow via webhooks or via the Currents data-stream product into your data warehouse; for "react to braze events" workflows configure Braze webhooks pointing at a Tiny Command webhook trigger): Track User (upsert user attributes — Braze's user store update for any field including custom attributes), Track Custom Event (push a behavioural event into Braze with optional event properties — the granular signal that drives Canvas-built journeys), Send Messages (the immediate-send messaging API — bypasses Canvas/Campaigns for direct sends to a specific user list), Trigger API Campaign (fire a pre-configured Braze campaign at a specific user set). The connection uses a Braze REST API key with the right permissions (users.track, events.track, messages.send, campaigns.trigger.send) plus the Braze REST endpoint URL (varies by cluster — rest.iad-01.braze.com for US-01, etc.).

Connect Braze

0triggers

4actions

≈ 2 minto set up

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Actions

Do anything Braze can do, from a workflow.

Every action accepts dynamic inputs from upstream nodes, whether that's an AI output, a form field, or a search result.

Action	What it does	Inputs
Send Messages	Sends a message immediately to a specific user list (bypasses Canvas/Campaigns). Compose the message in the API call — channel, content, sender. For one-off transactional sends; for templated production messaging, prefer Trigger API Campaign with a pre-built campaign.	3 fields	View →
Track Custom Event	Pushes a custom behavioural event for a user with optional properties. Braze Canvas journeys can trigger on these events for engagement automation. The hook for "server-side action happened → fire Braze event to start the matching journey" workflows.	4 fields	View →
Update User Attributes	Upserts user-level attributes (plan tier, country, signup_date, lifetime_value). Drives Braze segmentation. The standard "external state changed → reflect in Braze" sync action for keeping audience filters accurate.	6 fields	View →
Trigger API Campaign	Fires an API-triggered campaign (designed and reviewed in Braze UI) at a specified user set with optional trigger_properties merged into the templates. The recommended pattern for production messaging — keeps content review in Braze, just invokes from the workflow.	3 fields	View →

Recipes

Pre-built Braze workflows.

Clone any recipe and customize it in one click. Every recipe is fully editable.

Braze → Slack alerts

AI-triage every Braze event, ping the right channel only when it matters.

Braze → Google Sheets log

Every event matching a filter, appended to a running spreadsheet.

Braze → Notion database

Turn Braze into a Notion-backed source of truth, auto-tagged.

Before you build

Three things worth knowing.

Filter at the trigger

Tiny Command counts a run the moment a trigger fires. Filtering early means only matching events spend your usage budget.

Authorize once, reuse anywhere

Connect Braze once and every workflow on your account can use its triggers and actions. You don't have to re-auth per workflow.

No JSON to read

Every Braze field shows up in the visual picker for downstream nodes. The raw payload is there for power users, optional for everyone else.

FAQ

Questions about the Braze integration.

If we missed yours, ping support. We usually reply within an hour.

How do I connect Braze to Tiny Command?

Open the Tiny Command workflow builder, drop in a Braze node, and click Connect. Authorize Braze once and any workflow on your account can use its triggers and actions. Most teams finish the connection in under two minutes.

What Braze triggers does Tiny Command support?

Tiny Command focuses on outbound actions for Braze today. Use Tiny Command's universal Webhook or Schedule trigger to start Braze workflows, then run any Braze action you need.

What Braze actions can I run from a workflow?

4 Braze actions are available out of the box, covering email operations like "Send Messages". Every action accepts dynamic inputs from upstream nodes, whether that's a search result, an AI output, or a form field.

Is the Braze integration real-time?

Braze actions execute synchronously inside your workflow. Tiny Command waits for Braze's API to confirm before continuing to the next step, so downstream nodes can rely on the result.

Do I need to write code to use Braze with Tiny Command?

No. Every Braze trigger and action is fully configurable from the visual workflow builder. For edge cases that aren't covered, drop in a custom HTTP node and call any Braze API endpoint directly.

How much does the Braze integration cost?

There's a free tier you can start on without a credit card. Higher run volumes and team features come with paid plans. The Braze integration itself has no per-app surcharge.