ActionBrazeUpdated September 2026

How do I update Braze user attributes?

Short answer: You can update user attributes in Braze by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Braze Update User Attributes action to a workflow, map its 6 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Update User Attributes in Braze — start free All 4 Braze actions

Update User Attributes in Braze — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
External User ID external_id	string	Required	–
Email email	string	Optional	The email address. Used as the recipient or identifier depending on context.
Phone phone	string	Optional	Phone number in E.164 format (with country code, no spaces).
First Name first_name	string	Optional	Contact's first (given) name.
Last Name last_name	string	Optional	Contact's last (family) name.
Custom Attributes (JSON) custom_attributes	string	Optional	{"plan":"premium","mrr":99}

Sample request

{
  "external_id": "{{trigger.external_id}}",
  "email": "e.g. user@example.com",
  "phone": "e.g. +14155551234",
  "first_name": "e.g. Jane",
  "last_name": "e.g. Doe"
}

Returns

{
  "message": "success",
  "attributes_processed": 1
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Update User Attributes.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Braze

2 Google Sheets triggers

HubSpot → Braze

18 HubSpot triggers

FAQ

Questions about Update User Attributes.

What does the Update User Attributes action do in Braze?

Upserts user-level attributes (plan tier, country, signup_date, lifetime_value). Drives Braze segmentation. The standard "external state changed → reflect in Braze" sync action for keeping audience filters accurate.

What inputs does Update User Attributes require?

Required: External User ID. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Braze returns an error?

The run history shows the failed step with its input and the error message Braze returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Update User Attributes support batch operations?

Run Update User Attributes inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within Braze's rate limits.

More actions

Other Braze actions.

Action

Send Messages

Sends a message immediately to a specific user list (bypasses Canvas/Campaigns). Compose the message in the API call — channel, content, sender. For one-off transactional sends; for templated production messaging, prefer Trigger API Campaign with a pre-built campaign.

Action

Track Custom Event

Pushes a custom behavioural event for a user with optional properties. Braze Canvas journeys can trigger on these events for engagement automation. The hook for "server-side action happened → fire Braze event to start the matching journey" workflows.

Action

Trigger API Campaign

Fires an API-triggered campaign (designed and reviewed in Braze UI) at a specified user set with optional trigger_properties merged into the templates. The recommended pattern for production messaging — keeps content review in Braze, just invokes from the workflow.

Update User Attributes in Braze — start free