Analytics & Tracking

TinyForms has built-in support for tracking form performance with your existing analytics tools.

Built-in tracking

Tracker	What you need	What it tracks
Google Tag Manager	GTM container ID	Full GTM data layer: custom events, conversions
Google Analytics (GA4)	Measurement ID (G-XXXXXXXXXX)	Page views, form submissions, event tracking
Meta Pixel	Pixel ID	Form views as PageView, submissions as Lead

Setting up tracking

Open your form in the editor
Go to Settings → Tracking
Enter your tracking IDs
Save and publish

Google Tag Manager

Paste your GTM container ID (format: GTM-XXXXXXX). The GTM container loads on the form page, giving you full control over what events to track.

Google Analytics

Paste your GA4 measurement ID (format: G-XXXXXXXXXX). Automatically tracks:

Form page view
Form submission
Time on form

Meta Pixel

Paste your Meta Pixel ID. Automatically fires:

PageView when the form loads
Lead when the form is submitted

Response analytics

In Monitor → Form Responses, you can see:

Total submissions over time
Submission source (which URL/embed the form was on)
Completion rate (started vs submitted)

Advanced analytics

For deeper analytics, connect form submissions to your analytics stack via workflows:

Form Submission → HTTP Request (send event to Mixpanel/Amplitude/Segment)

This gives you full control over what data to send and how to enrich it.

Tip

Track form abandonment by comparing GA4 page views to form submissions. A high view-to-submission gap means the form is too long, confusing, or asking for too much.