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HubSpot + Slack: CRM updates in your channels.

Post HubSpot events (new deals, won deals, tickets, replies) to Slack channels with rich formatting. Capture Slack messages as HubSpot notes in reverse.

Trigger app
Slack as the trigger

Workflows fire when something happens in Slack.

See all 13 triggers →
Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

SlackHubSpot

When something happens in Slack, do it in HubSpot.

13 Slack triggers wired to 23 HubSpot actions. Most-used pairing: App Home OpenedCreate Company.

HubSpotSlack

Or fire it the other way around.

18 HubSpot triggers wired to 45 Slack actions downstream.

See HubSpotSlack
Popular pairings

Common Slack → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 299 combinations
When app home opened in Slack, create company in HubSpot.

Fires when a user opens your Slack app's Home tab or DM. Useful for refreshing the Home view, lazy-loading user-specific data, or tracking app engagement.

When app home opened in Slack, create contact in HubSpot.

Fires when a user opens your Slack app's Home tab or DM. Useful for refreshing the Home view, lazy-loading user-specific data, or tracking app engagement.

When app home opened in Slack, create deal in HubSpot.

Fires when a user opens your Slack app's Home tab or DM. Useful for refreshing the Home view, lazy-loading user-specific data, or tracking app engagement.

When app home opened in Slack, create note in HubSpot.

Fires when a user opens your Slack app's Home tab or DM. Useful for refreshing the Home view, lazy-loading user-specific data, or tracking app engagement.

When app mentioned in Slack, create company in HubSpot.

Fires when your Slack app is mentioned in a message. The standard hook for chatbots that answer when summoned with @your-app.

When app mentioned in Slack, create contact in HubSpot.

Fires when your Slack app is mentioned in a message. The standard hook for chatbots that answer when summoned with @your-app.

When app mentioned in Slack, create deal in HubSpot.

Fires when your Slack app is mentioned in a message. The standard hook for chatbots that answer when summoned with @your-app.

When app mentioned in Slack, create note in HubSpot.

Fires when your Slack app is mentioned in a message. The standard hook for chatbots that answer when summoned with @your-app.

When new channel in Slack, create company in HubSpot.

Fires when a new Slack channel is created in the workspace. Useful for auto-adding the bot, welcome messages, or governance audit logs.

How it works

Connect Slack and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Slack and HubSpot

    Open Tiny Command, authorize Slack and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Slack trigger

    Drop the Slack → App Home Opened trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/slack.trigger-app-home-opened
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Slack payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Slack + HubSpot.

How do I post a Slack message when a HubSpot deal closes won?
HubSpot Deal Stage Changed to "Closed Won" → Slack Send Message to #wins channel with deal name, amount, rep, and a celebratory emoji. Real-time team motivation.
Can I DM the deal owner when their HubSpot deal moves stage?
Yes. Lookup hubspot_user_email → slack_user_id. After HubSpot Deal Updated, look up the owner and Slack Send DM with the stage change details.
How do I capture Slack discussions as HubSpot notes?
Slack Reaction Added (:note:) on a message in #account-deals → HubSpot Find Contact by email mentioned → HubSpot Create Note with the message text. Conversations become CRM activity.
Can I post HubSpot ticket alerts to a support Slack channel?
Yes. HubSpot Ticket Created with priority = "Urgent" → Slack Send Message to #support-alerts with @-mention of the on-call agent. Faster response than waiting for HubSpot notification.
How do I avoid Slack noise from every HubSpot update?
Filter HubSpot triggers tightly: only specific deal stages, only urgent tickets, only deals above $X. Aggregate via hourly digests for low-priority signal.
Can I trigger HubSpot actions from Slack reactions or slash commands?
Yes. Slack Slash Command (/hs-note) → HubSpot Find Contact → HubSpot Create Note with the message body. Logs activity to CRM from inside chat.
Related

Other apps that pair well with Slack.


Wire Slack to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.