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Discord + HubSpot: community members in your CRM.

Sync Discord member data (joins, activity, role changes) into HubSpot contacts for lifecycle marketing, lead scoring, or community-to-customer attribution.

Trigger app
Discord as the trigger

Workflows fire when something happens in Discord.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

DiscordHubSpot

When something happens in Discord, do it in HubSpot.

3 Discord triggers wired to 23 HubSpot actions. Most-used pairing: Member JoinedCreate Company.

HubSpotDiscord

Or fire it the other way around.

18 HubSpot triggers wired to 8 Discord actions downstream.

See HubSpotDiscord
Popular pairings

Common Discord → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 69 combinations
When member joined in Discord, create company in HubSpot.

Fires when a new member joins a Discord server. Used for welcome bots, auto-role assignment, or onboarding sequences.

When member joined in Discord, create contact in HubSpot.

Fires when a new member joins a Discord server. Used for welcome bots, auto-role assignment, or onboarding sequences.

When member joined in Discord, create deal in HubSpot.

Fires when a new member joins a Discord server. Used for welcome bots, auto-role assignment, or onboarding sequences.

When member joined in Discord, create note in HubSpot.

Fires when a new member joins a Discord server. Used for welcome bots, auto-role assignment, or onboarding sequences.

When new message in Discord, create company in HubSpot.

Fires when a new message is sent in a Discord channel. The standard inbound hook for bots, moderation, and message-driven workflows. Requires the message-content intent for non-mention messages.

When new message in Discord, create contact in HubSpot.

Fires when a new message is sent in a Discord channel. The standard inbound hook for bots, moderation, and message-driven workflows. Requires the message-content intent for non-mention messages.

When new message in Discord, create deal in HubSpot.

Fires when a new message is sent in a Discord channel. The standard inbound hook for bots, moderation, and message-driven workflows. Requires the message-content intent for non-mention messages.

When new message in Discord, create note in HubSpot.

Fires when a new message is sent in a Discord channel. The standard inbound hook for bots, moderation, and message-driven workflows. Requires the message-content intent for non-mention messages.

When reaction added in Discord, create company in HubSpot.

Fires when a reaction is added to a Discord message. Powers reaction-roles, voting, or "thumbs up to claim" automations.

How it works

Connect Discord and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Discord and HubSpot

    Open Tiny Command, authorize Discord and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Discord trigger

    Drop the Discord → Member Joined trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/discord.trigger-member-joined
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Discord payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Discord + HubSpot.

When does Discord + HubSpot pair make sense?
When your community drives leads or revenue. Dev-tool communities, creator platforms, course communities — anywhere Discord engagement signals product-fit or buyer-readiness.
How do I create a HubSpot contact for a new Discord member?
Discord Member Joined Server → HubSpot Create Contact (or Find or Create by email if Discord provides it). Tag with "discord-community" so you can segment downstream.
Can Discord activity update HubSpot lead score?
Yes. Track message count or reaction count per member per week via Sheets. Scheduled workflow updates HubSpot lead score property based on activity threshold. Active community members score higher.
How do I link Discord usernames to HubSpot emails?
At signup or member-verification, capture email and Discord username in a Form (Typeform, Tally). Sync both to HubSpot custom properties. Subsequent activity links via username.
Can I trigger a HubSpot sequence from a Discord role change?
Yes. Discord Role Updated trigger → HubSpot Update Contact with role as custom property. HubSpot workflows can use the role property to enroll the contact in the right sequence.
How do I respect privacy when syncing Discord members to a CRM?
Disclose in your Discord server rules that activity may be tracked for marketing. Sync only opt-in members (via a Discord role they self-assign) to HubSpot.
Related

Other apps that pair well with Discord.


Wire Discord to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.