Per-pair page

Mailchimp + Salesforce: email subscribers as CRM contacts.

Sync Mailchimp subscribers as Salesforce Leads, log email engagement as CRM activity, or trigger Salesforce workflows from Mailchimp events.

Connect Mailchimp and Salesforce See reverse direction

Trigger app

Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app

Salesforce as the action

Workflows do something in Salesforce, instantly.

See all 13 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Salesforce

When something happens in Mailchimp, do it in Salesforce.

5 Mailchimp triggers wired to 13 Salesforce actions. Most-used pairing: Campaign Sent → Convert Lead.

Salesforce → Mailchimp

Or fire it the other way around.

0 Salesforce triggers wired to 16 Mailchimp actions downstream.

Use any trigger in the catalog as the upstream.

See Salesforce → Mailchimp →

Popular pairings

Common Mailchimp → Salesforce workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 65 combinations

When campaign sent in Mailchimp, convert lead in Salesforce.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create account in Salesforce.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create contact in Salesforce.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create note in Salesforce.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, convert lead in Salesforce.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create account in Salesforce.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create contact in Salesforce.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create note in Salesforce.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, convert lead in Salesforce.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Salesforce in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize Mailchimp and Salesforce
Open Tiny Command, authorize Mailchimp and Salesforce once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a Mailchimp trigger
Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/mailchimp.trigger-campaign-sent
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Salesforce action
Drop the Salesforce → Convert Lead action below it. Map fields from the Mailchimp payload into the Salesforce inputs.
salesforce.convert-lead
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Salesforce.

How do I sync Mailchimp subscribers to Salesforce?

Mailchimp Subscriber Added → Salesforce Find or Create Lead by email with custom_id = mailchimp_id for idempotent upsert. Tag with source = "Mailchimp".

Can I log Mailchimp opens/clicks as Salesforce activity?

Yes. Mailchimp Email Clicked → Salesforce Find Lead by email → Salesforce Create Task "Email clicked: {campaign}" with high engagement signal. Reps see warm leads.

How do I trigger Salesforce workflows from Mailchimp?

Mailchimp Email Clicked → Salesforce Update Lead with custom field "Last Email Clicked Date" + Lead Status = "Engaged". SFDC workflows can enroll in sequences from there.

Can I respect Mailchimp opt-out in Salesforce?

Yes. Mailchimp Unsubscribed → Salesforce Update Lead with Email Opt Out = true. Keeps consent aligned across systems for compliance.

How do I avoid double-creating Salesforce Leads from Mailchimp?

Email is the natural key. Salesforce Find or Create by email. Or use external_id custom field for Mailchimp member_id idempotent upsert.

Can I segment Mailchimp by Salesforce custom fields?

Yes. Salesforce Lead/Contact Updated → Mailchimp Add Tag based on custom field values (industry, deal stage). Drives targeted email campaigns from CRM data.

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Wire Mailchimp to Salesforce in 2 minutes.

Free tier available. No credit card. No onboarding call.

Try for free Request a demo

Mailchimp + Salesforce: email subscribers as CRM contacts.

Pick the way that fits your stack.

When something happens in Mailchimp, do it in Salesforce.

Or fire it the other way around.

Common Mailchimp → Salesforce workflows.

Connect Mailchimp and Salesforce in five steps.

Questions about Mailchimp + Salesforce.

Other apps that pair well with Mailchimp.

Wire Mailchimp to Salesforce in 2 minutes.

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