Per-pair page

Mailchimp + Salesforce: email subscribers as CRM contacts.

Sync Mailchimp subscribers as Salesforce Leads, log email engagement as CRM activity, or trigger Salesforce workflows from Mailchimp events.

Connect Salesforce and Mailchimp See reverse direction

Trigger app

Salesforce as the trigger

Workflows fire when something happens in Salesforce.

Salesforce has no triggers yet. Use the catalog's universal Webhook trigger as the upstream.

Action app

Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Salesforce → Mailchimp

When something happens in Salesforce, do it in Mailchimp.

0 Salesforce triggers wired to 16 Mailchimp actions.

Mailchimp → Salesforce

Or fire it the other way around.

5 Mailchimp triggers wired to 13 Salesforce actions downstream.

See Mailchimp → Salesforce →

Popular pairings

Common Salesforce → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

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How it works

Connect Salesforce and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize Salesforce and Mailchimp
Open Tiny Command, authorize Salesforce and Mailchimp once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a Salesforce trigger
Drop the Salesforce → New event trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/salesforce.event
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Mailchimp action
Drop the Mailchimp → Add List Member action below it. Map fields from the Salesforce payload into the Mailchimp inputs.
mailchimp.add-list-member
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Salesforce + Mailchimp.

How do I sync Mailchimp subscribers to Salesforce?

Mailchimp Subscriber Added → Salesforce Find or Create Lead by email with custom_id = mailchimp_id for idempotent upsert. Tag with source = "Mailchimp".

Can I log Mailchimp opens/clicks as Salesforce activity?

Yes. Mailchimp Email Clicked → Salesforce Find Lead by email → Salesforce Create Task "Email clicked: {campaign}" with high engagement signal. Reps see warm leads.

How do I trigger Salesforce workflows from Mailchimp?

Mailchimp Email Clicked → Salesforce Update Lead with custom field "Last Email Clicked Date" + Lead Status = "Engaged". SFDC workflows can enroll in sequences from there.

Can I respect Mailchimp opt-out in Salesforce?

Yes. Mailchimp Unsubscribed → Salesforce Update Lead with Email Opt Out = true. Keeps consent aligned across systems for compliance.

How do I avoid double-creating Salesforce Leads from Mailchimp?

Email is the natural key. Salesforce Find or Create by email. Or use external_id custom field for Mailchimp member_id idempotent upsert.

Can I segment Mailchimp by Salesforce custom fields?

Yes. Salesforce Lead/Contact Updated → Mailchimp Add Tag based on custom field values (industry, deal stage). Drives targeted email campaigns from CRM data.

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Wire Salesforce to Mailchimp in 2 minutes.

Free tier available. No credit card. No onboarding call.

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