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Asana + HubSpot: customer success projects driven from the CRM.

Create Asana projects from new HubSpot deals (post-sale onboarding) and mirror project status back to HubSpot. Sales handoff to CX happens without anyone re-entering data.

Trigger app
Asana as the trigger

Workflows fire when something happens in Asana.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

AsanaHubSpot

When something happens in Asana, do it in HubSpot.

1 Asana triggers wired to 23 HubSpot actions. Most-used pairing: New TaskCreate Company.

HubSpotAsana

Or fire it the other way around.

18 HubSpot triggers wired to 15 Asana actions downstream.

See HubSpotAsana
Popular pairings

Common Asana → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 4 of 23 combinations
How it works

Connect Asana and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Asana and HubSpot

    Open Tiny Command, authorize Asana and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Asana trigger

    Drop the Asana → New Task trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/asana.trigger-task-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Asana payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Asana + HubSpot.

How do I create an Asana onboarding project from a HubSpot deal win?
HubSpot Deal Updated where dealstage = "Closed Won" → Asana Create Project from a template (with sections like Kickoff, Build, Launch). Add Custom Field "HubSpot Deal ID" so the project links back.
Can I assign onboarding tasks to the right CSM automatically?
Yes. Maintain a lookup of HubSpot owner email → Asana user gid. After project creation, loop over the template's tasks and Update Task with the CSM as assignee. Pre-set ownership avoids the "who owns this?" delay.
How do I mirror Asana project progress back to HubSpot?
Scheduled daily: per Asana project linked to a HubSpot deal, compute % complete, HubSpot Update Deal with that custom property. CX manager sees progress without leaving HubSpot.
Can a HubSpot contact's industry drive different Asana project templates?
Yes. Use a Switch node on company industry. SaaS deals get one template; Enterprise gets another; SMB gets a lighter one. Different sections, different timelines, but all driven from one HubSpot trigger.
How do I propagate Asana task completions back to HubSpot tasks?
Asana Task Completed → look up the parent project → look up the associated HubSpot deal → HubSpot Add Note with the completion details. Keeps the CRM activity log honest.
Can I sync HubSpot contact custom properties to Asana custom fields?
Yes, but most CX teams find it noisy. Instead, push only the few CX-critical fields (plan tier, MRR, key contact email) into the Asana project description or pinned task notes.
Related

Other apps that pair well with Asana.


Wire Asana to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.