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Mailchimp + Trello: campaign planning on a kanban board.

Plan Mailchimp campaigns on Trello boards, push to Mailchimp on approval, or log Mailchimp engagement metrics back to Trello cards.

Connect Mailchimp and TrelloSee reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Trello as the action

Workflows do something in Trello, instantly.

See all 21 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Trello

When something happens in Mailchimp, do it in Trello.

5 Mailchimp triggers wired to 21 Trello actions. Most-used pairing: Campaign Sent → Add Checklist Item.

Trello → Mailchimp

Or fire it the other way around.

7 Trello triggers wired to 16 Mailchimp actions downstream.

See Trello → Mailchimp →
Popular pairings

Common Mailchimp → Trello workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 105 combinations
When campaign sent in Mailchimp, add checklist item in Trello.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, add comment in Trello.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, add label to card in Trello.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, add member to card in Trello.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, add checklist item in Trello.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, add comment in Trello.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, add label to card in Trello.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, add member to card in Trello.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, add checklist item in Trello.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Trello in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Trello

    Open TinyCommand, authorize Mailchimp and Trello once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. TinyCommand auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Trello action

    Drop the Trello → Add Checklist Item action below it. Map fields from the Mailchimp payload into the Trello inputs.

    trello.add-checklist-item
  5. 5
    Publish
    Publish and forget

    Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Trello.

How do I plan Mailchimp campaigns in Trello?
Trello board with lists (Draft, Review, Ready, Sent). Trello Card Moved to "Ready" → Mailchimp Create Campaign or Send Campaign. Marketing manages calendar in Trello.
Can I log Mailchimp metrics back to Trello?
Yes. Mailchimp Campaign Sent → wait 48h → fetch stats → Trello Add Comment on the campaign card with opens, clicks, unsubscribes. Marketing performance per card.
How do I avoid double-sending the same Trello-planned campaign?
Add a "Sent" label or move the card to a "Sent" list after Mailchimp Send. Filter triggers to skip cards already in "Sent" state.
Can I assign Trello cards based on Mailchimp performance?
Yes. Mailchimp Campaign Sent with low open rate → Trello Add Member (the marketer) to the card with a label "Needs Investigation". Surfaces underperformers for review.
How do I attach Mailchimp draft preview to the Trello card?
Mailchimp Get Campaign returns the preview URL. Pass into Trello Add Attachment with urlSource. Reviewers click through to see the actual email.
Can I gate Mailchimp sends behind Trello approval?
Yes. Use Trello checklists or labels for approvals. Only on "Approved by Legal" label + "Approved by Marketing" label → Mailchimp Send Campaign. Compliance-friendly flow.
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