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Mailchimp + Trello: campaign planning on a kanban board.

Plan Mailchimp campaigns on Trello boards, push to Mailchimp on approval, or log Mailchimp engagement metrics back to Trello cards.

Connect Trello and MailchimpSee reverse direction
Trigger app
Trello as the trigger

Workflows fire when something happens in Trello.

See all 7 triggers →
Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Trello → Mailchimp

When something happens in Trello, do it in Mailchimp.

7 Trello triggers wired to 16 Mailchimp actions. Most-used pairing: Attachment Added → Add List Member.

Mailchimp → Trello

Or fire it the other way around.

5 Mailchimp triggers wired to 21 Trello actions downstream.

See Mailchimp → Trello →
Popular pairings

Common Trello → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 112 combinations
When attachment added in Trello, add list member in Mailchimp.

Fires when an attachment is added to a Trello card. Use to copy the file to S3/Drive for backup, virus-scan, or to extract text for downstream processing.

When attachment added in Trello, create campaign in Mailchimp.

Fires when an attachment is added to a Trello card. Use to copy the file to S3/Drive for backup, virus-scan, or to extract text for downstream processing.

When attachment added in Trello, create tag in Mailchimp.

Fires when an attachment is added to a Trello card. Use to copy the file to S3/Drive for backup, virus-scan, or to extract text for downstream processing.

When attachment added in Trello, delete campaign in Mailchimp.

Fires when an attachment is added to a Trello card. Use to copy the file to S3/Drive for backup, virus-scan, or to extract text for downstream processing.

When new card in Trello, add list member in Mailchimp.

Fires when a new card is created on a Trello board. The standard inbound hook for AI triage, auto-assignment, or external mirroring.

When new card in Trello, create campaign in Mailchimp.

Fires when a new card is created on a Trello board. The standard inbound hook for AI triage, auto-assignment, or external mirroring.

When new card in Trello, create tag in Mailchimp.

Fires when a new card is created on a Trello board. The standard inbound hook for AI triage, auto-assignment, or external mirroring.

When new card in Trello, delete campaign in Mailchimp.

Fires when a new card is created on a Trello board. The standard inbound hook for AI triage, auto-assignment, or external mirroring.

When card moved in Trello, add list member in Mailchimp.

Fires when a card is moved between lists on a Trello board (the classic Kanban-stage-change event). Use to celebrate completion, log cycle-time, or kick off downstream work.

How it works

Connect Trello and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Trello and Mailchimp

    Open TinyCommand, authorize Trello and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Trello trigger

    Drop the Trello → Attachment Added trigger onto the canvas. TinyCommand auto-registers the webhook.

    POST /v1/webhooks/trello.trigger-attachment-added
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the Trello payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Trello + Mailchimp.

How do I plan Mailchimp campaigns in Trello?
Trello board with lists (Draft, Review, Ready, Sent). Trello Card Moved to "Ready" → Mailchimp Create Campaign or Send Campaign. Marketing manages calendar in Trello.
Can I log Mailchimp metrics back to Trello?
Yes. Mailchimp Campaign Sent → wait 48h → fetch stats → Trello Add Comment on the campaign card with opens, clicks, unsubscribes. Marketing performance per card.
How do I avoid double-sending the same Trello-planned campaign?
Add a "Sent" label or move the card to a "Sent" list after Mailchimp Send. Filter triggers to skip cards already in "Sent" state.
Can I assign Trello cards based on Mailchimp performance?
Yes. Mailchimp Campaign Sent with low open rate → Trello Add Member (the marketer) to the card with a label "Needs Investigation". Surfaces underperformers for review.
How do I attach Mailchimp draft preview to the Trello card?
Mailchimp Get Campaign returns the preview URL. Pass into Trello Add Attachment with urlSource. Reviewers click through to see the actual email.
Can I gate Mailchimp sends behind Trello approval?
Yes. Use Trello checklists or labels for approvals. Only on "Approved by Legal" label + "Approved by Marketing" label → Mailchimp Send Campaign. Compliance-friendly flow.
Related

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Trello + Stripe
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Trello + Notion
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