Per-pair page

HubSpot + Shopify: ecommerce data in your CRM.

Sync Shopify customers and orders into HubSpot as contacts and deals, or trigger HubSpot workflows from Shopify events. Bridges store and CRM cleanly.

Connect HubSpot and Shopify See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

Shopify as the action

Workflows do something in Shopify, instantly.

See all 16 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Shopify

When something happens in HubSpot, do it in Shopify.

18 HubSpot triggers wired to 16 Shopify actions. Most-used pairing: New Company → Cancel Order.

Shopify → HubSpot

Or fire it the other way around.

8 Shopify triggers wired to 23 HubSpot actions downstream.

See Shopify → HubSpot →

Popular pairings

Common HubSpot → Shopify workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 288 combinations

When new company in HubSpot, cancel order in Shopify.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, close order in Shopify.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, count orders in Shopify.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create customer in Shopify.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, cancel order in Shopify.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, close order in Shopify.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, count orders in Shopify.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create customer in Shopify.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, cancel order in Shopify.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Shopify in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and Shopify
Open Tiny Command, authorize HubSpot and Shopify once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Shopify action
Drop the Shopify → Cancel Order action below it. Map fields from the HubSpot payload into the Shopify inputs.
shopify.cancel-order
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Shopify.

How do I sync Shopify customers into HubSpot?

Shopify Customer Created → HubSpot Find or Create Contact by email with name, total_spent, orders_count as custom properties. Useful for customer lifecycle marketing.

Can I create HubSpot deals from Shopify orders?

Yes. Shopify Order Created above a threshold → HubSpot Create Deal with amount = order total, stage = "Closed Won", associated with the contact. Track high-value orders as deals in CRM.

How do I segment HubSpot contacts by Shopify purchase behavior?

Sync purchase events as HubSpot custom property events. Lifecycle stage shifts on first purchase (Subscriber → Customer). Segment by LTV, frequency, or last-purchase date for marketing.

Can I trigger Shopify actions from HubSpot lifecycle stage changes?

Yes. HubSpot lifecycle = "Customer" → Shopify Add Customer Tag (e.g., "vip"). Storefront flows or email campaigns can condition on the tag. CRM and store stay aligned.

How do I avoid duplicate Shopify-driven HubSpot deals?

Store Shopify order_id in a HubSpot deal custom property. Before Create Deal, search by order_id. If found, skip or Update Deal.

Can I sync Shopify product views back to HubSpot for retargeting?

Requires Shopify front-end tracking (Pixel or custom JS). The events fire from the storefront to HubSpot via the Tracking API. Common pattern: track abandoned cart product views as HubSpot timeline events.

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Wire HubSpot to Shopify in 2 minutes.

Free tier available. No credit card. No onboarding call.

Try for free Request a demo

HubSpot + Shopify: ecommerce data in your CRM.

Pick the way that fits your stack.

When something happens in HubSpot, do it in Shopify.

Or fire it the other way around.

Common HubSpot → Shopify workflows.

Connect HubSpot and Shopify in five steps.

Questions about HubSpot + Shopify.

Other apps that pair well with HubSpot.

Wire HubSpot to Shopify in 2 minutes.

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