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Connect WhatsApp Business to HubSpot in two minutes.

Real-time triggers from WhatsApp Business, ready-made actions in HubSpot. Filter, transform, and route without writing a line of code.

Trigger app
WhatsApp Business as the trigger

Workflows fire when something happens in WhatsApp Business.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

WhatsApp BusinessHubSpot

When something happens in WhatsApp Business, do it in HubSpot.

2 WhatsApp Business triggers wired to 23 HubSpot actions. Most-used pairing: Message ReceivedCreate Company.

HubSpotWhatsApp Business

Or fire it the other way around.

18 HubSpot triggers wired to 3 WhatsApp Business actions downstream.

See HubSpotWhatsApp Business
Popular pairings

Common WhatsApp Business → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 8 of 46 combinations
When message received in WhatsApp Business, create company in HubSpot.

Fires when a new message is received on your WhatsApp Business number. The starting hook for chatbots, customer-service routing, or auto-replies. Inbound messages open a 24-hour customer service window.

When message received in WhatsApp Business, create contact in HubSpot.

Fires when a new message is received on your WhatsApp Business number. The starting hook for chatbots, customer-service routing, or auto-replies. Inbound messages open a 24-hour customer service window.

When message received in WhatsApp Business, create deal in HubSpot.

Fires when a new message is received on your WhatsApp Business number. The starting hook for chatbots, customer-service routing, or auto-replies. Inbound messages open a 24-hour customer service window.

When message received in WhatsApp Business, create note in HubSpot.

Fires when a new message is received on your WhatsApp Business number. The starting hook for chatbots, customer-service routing, or auto-replies. Inbound messages open a 24-hour customer service window.

When message status update in WhatsApp Business, create company in HubSpot.

Fires whenever a WhatsApp message status changes (sent, delivered, read, failed). Use to reconcile sends, retry failures, or stop a sequence once the recipient has read.

When message status update in WhatsApp Business, create contact in HubSpot.

Fires whenever a WhatsApp message status changes (sent, delivered, read, failed). Use to reconcile sends, retry failures, or stop a sequence once the recipient has read.

When message status update in WhatsApp Business, create deal in HubSpot.

Fires whenever a WhatsApp message status changes (sent, delivered, read, failed). Use to reconcile sends, retry failures, or stop a sequence once the recipient has read.

When message status update in WhatsApp Business, create note in HubSpot.

Fires whenever a WhatsApp message status changes (sent, delivered, read, failed). Use to reconcile sends, retry failures, or stop a sequence once the recipient has read.

How it works

Connect WhatsApp Business and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize WhatsApp Business and HubSpot

    Open Tiny Command, authorize WhatsApp Business and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a WhatsApp Business trigger

    Drop the WhatsApp Business → Message Received trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/whatsapp.trigger-message-received
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the WhatsApp Business payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about WhatsApp Business + HubSpot.

How long does it take to connect WhatsApp Business and HubSpot on Tiny Command?
Under two minutes. Authorize WhatsApp Business and HubSpot once each, drop the WhatsApp Business trigger and HubSpot action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the WhatsApp Business ↔ HubSpot integration real-time?
Yes. Both WhatsApp Business and HubSpot expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between WhatsApp Business and HubSpot?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit HubSpot.
What WhatsApp Business events can trigger a HubSpot workflow?
Any of the 2 WhatsApp Business triggers, including "Message Received". Each fires in real time when the matching event happens in WhatsApp Business.
Do I need a paid plan to use WhatsApp Business with HubSpot?
No. There's a free tier that covers most WhatsApp Business+HubSpot use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want HubSpot → WhatsApp Business instead?
Build it the same way, in reverse. There's a dedicated /integrations/hubspot/with/whatsapp page with the reverse-direction triggers and actions.
Related

Other apps that pair well with WhatsApp Business.


Wire WhatsApp Business to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.