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Connect Strava to HubSpot in two minutes.

Real-time triggers from Strava, ready-made actions in HubSpot. Filter, transform, and route without writing a line of code.

Trigger app
Strava as the trigger

Workflows fire when something happens in Strava.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

StravaHubSpot

When something happens in Strava, do it in HubSpot.

3 Strava triggers wired to 23 HubSpot actions. Most-used pairing: Strava Activity CreatedCreate Company.

HubSpotStrava

Or fire it the other way around.

18 HubSpot triggers wired to 3 Strava actions downstream.

See HubSpotStrava
Popular pairings

Common Strava → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 69 combinations
When strava activity created in Strava, create company in HubSpot.

Fires when a new activity is uploaded — from the Strava app, Garmin/Wahoo sync, or manual entry. For "new workout → log to Notion training log, push stats to Slack" personal-automation.

When strava activity created in Strava, create contact in HubSpot.

Fires when a new activity is uploaded — from the Strava app, Garmin/Wahoo sync, or manual entry. For "new workout → log to Notion training log, push stats to Slack" personal-automation.

When strava activity created in Strava, create deal in HubSpot.

Fires when a new activity is uploaded — from the Strava app, Garmin/Wahoo sync, or manual entry. For "new workout → log to Notion training log, push stats to Slack" personal-automation.

When strava activity created in Strava, create note in HubSpot.

Fires when a new activity is uploaded — from the Strava app, Garmin/Wahoo sync, or manual entry. For "new workout → log to Notion training log, push stats to Slack" personal-automation.

When strava activity deleted in Strava, create company in HubSpot.

Fires when an athlete deletes a workout. For sync workflows that need to remove the corresponding record from external systems.

When strava activity deleted in Strava, create contact in HubSpot.

Fires when an athlete deletes a workout. For sync workflows that need to remove the corresponding record from external systems.

When strava activity deleted in Strava, create deal in HubSpot.

Fires when an athlete deletes a workout. For sync workflows that need to remove the corresponding record from external systems.

When strava activity deleted in Strava, create note in HubSpot.

Fires when an athlete deletes a workout. For sync workflows that need to remove the corresponding record from external systems.

When strava activity updated in Strava, create company in HubSpot.

Fires when the athlete edits an activity (rename, type change, privacy). The payload includes updates dict with changed fields for selective downstream reactions.

How it works

Connect Strava and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Strava and HubSpot

    Open Tiny Command, authorize Strava and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Strava trigger

    Drop the Strava → Strava Activity Created trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/strava.trigger-activity-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Strava payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Strava + HubSpot.

How long does it take to connect Strava and HubSpot on Tiny Command?
Under two minutes. Authorize Strava and HubSpot once each, drop the Strava trigger and HubSpot action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the Strava ↔ HubSpot integration real-time?
Yes. Both Strava and HubSpot expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between Strava and HubSpot?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit HubSpot.
What Strava events can trigger a HubSpot workflow?
Any of the 3 Strava triggers, including "Strava Activity Created". Each fires in real time when the matching event happens in Strava.
Do I need a paid plan to use Strava with HubSpot?
No. There's a free tier that covers most Strava+HubSpot use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want HubSpot → Strava instead?
Build it the same way, in reverse. There's a dedicated /integrations/hubspot/with/strava page with the reverse-direction triggers and actions.
Related

Other apps that pair well with Strava.


Wire Strava to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.