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Mailchimp + Typeform: form-driven email subscriptions.

Subscribe Typeform respondents to Mailchimp audiences, capture preferences as merge fields, or trigger custom Mailchimp journeys per form.

Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Typeform as the action

Workflows do something in Typeform, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

MailchimpTypeform

When something happens in Mailchimp, do it in Typeform.

5 Mailchimp triggers wired to 2 Typeform actions. Most-used pairing: Campaign SentList Forms.

TypeformMailchimp

Or fire it the other way around.

2 Typeform triggers wired to 16 Mailchimp actions downstream.

See TypeformMailchimp
Popular pairings

Common Mailchimp → Typeform workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 6 of 10 combinations
How it works

Connect Mailchimp and Typeform in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Typeform

    Open Tiny Command, authorize Mailchimp and Typeform once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Typeform action

    Drop the Typeform → List Forms action below it. Map fields from the Mailchimp payload into the Typeform inputs.

    typeform.list-forms
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Typeform.

How do I subscribe a Typeform respondent to Mailchimp?
Typeform Response Submitted → Mailchimp Add or Update Subscriber with email + merge fields mapped from form answers. Status = "subscribed" only if explicit consent captured.
Can I tag Mailchimp subscribers by Typeform answers?
Yes. Add a tag per Typeform answer (e.g., "interest:devtools", "industry:saas"). Tags drive segmentation for future campaigns.
How do I route Typeform responses to different Mailchimp audiences?
A "Which team are you with?" Typeform question feeds a Switch picking the right audience_id. Multi-audience intake from a single form.
Can I trigger a Mailchimp customer journey from a Typeform submission?
Yes. Add Tag in Mailchimp serves as journey trigger. Form submission → Add Tag → Mailchimp Journey enrolls the contact and runs the welcome sequence.
How do I respect consent when subscribing from Typeform?
Add explicit "Marketing consent?" checkbox in the Typeform. Only set Mailchimp status = "subscribed" when checked. Otherwise status = "transactional".
Can I prevent double-subscribing if someone resubmits the form?
Mailchimp Add or Update Subscriber is idempotent (keyed on email). Use it instead of separate Add and Update actions for clean re-submit handling.
Related

Other apps that pair well with Mailchimp.


Wire Mailchimp to Typeform in 2 minutes.

Free tier available. No credit card. No onboarding call.