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Mailchimp + Typeform: form-driven email subscriptions.

Subscribe Typeform respondents to Mailchimp audiences, capture preferences as merge fields, or trigger custom Mailchimp journeys per form.

Trigger app
Typeform as the trigger

Workflows fire when something happens in Typeform.

Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

TypeformMailchimp

When something happens in Typeform, do it in Mailchimp.

2 Typeform triggers wired to 16 Mailchimp actions. Most-used pairing: New FormAdd List Member.

MailchimpTypeform

Or fire it the other way around.

5 Mailchimp triggers wired to 2 Typeform actions downstream.

See MailchimpTypeform
Popular pairings

Common Typeform → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 8 of 32 combinations
When new form in Typeform, add list member in Mailchimp.

Fires when a new Typeform form is created in the workspace. Use for governance/audit logs or to auto-add a default integration on every new form.

When new form in Typeform, create campaign in Mailchimp.

Fires when a new Typeform form is created in the workspace. Use for governance/audit logs or to auto-add a default integration on every new form.

When new form in Typeform, create tag in Mailchimp.

Fires when a new Typeform form is created in the workspace. Use for governance/audit logs or to auto-add a default integration on every new form.

When new form in Typeform, delete campaign in Mailchimp.

Fires when a new Typeform form is created in the workspace. Use for governance/audit logs or to auto-add a default integration on every new form.

When new response in Typeform, add list member in Mailchimp.

Fires when a new response is submitted to a Typeform form. The standard hook for piping form fills into your CRM, ESP, or notification channel.

When new response in Typeform, create campaign in Mailchimp.

Fires when a new response is submitted to a Typeform form. The standard hook for piping form fills into your CRM, ESP, or notification channel.

When new response in Typeform, create tag in Mailchimp.

Fires when a new response is submitted to a Typeform form. The standard hook for piping form fills into your CRM, ESP, or notification channel.

When new response in Typeform, delete campaign in Mailchimp.

Fires when a new response is submitted to a Typeform form. The standard hook for piping form fills into your CRM, ESP, or notification channel.

How it works

Connect Typeform and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Typeform and Mailchimp

    Open Tiny Command, authorize Typeform and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Typeform trigger

    Drop the Typeform → New Form trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/typeform.trigger-form-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the Typeform payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Typeform + Mailchimp.

How do I subscribe a Typeform respondent to Mailchimp?
Typeform Response Submitted → Mailchimp Add or Update Subscriber with email + merge fields mapped from form answers. Status = "subscribed" only if explicit consent captured.
Can I tag Mailchimp subscribers by Typeform answers?
Yes. Add a tag per Typeform answer (e.g., "interest:devtools", "industry:saas"). Tags drive segmentation for future campaigns.
How do I route Typeform responses to different Mailchimp audiences?
A "Which team are you with?" Typeform question feeds a Switch picking the right audience_id. Multi-audience intake from a single form.
Can I trigger a Mailchimp customer journey from a Typeform submission?
Yes. Add Tag in Mailchimp serves as journey trigger. Form submission → Add Tag → Mailchimp Journey enrolls the contact and runs the welcome sequence.
How do I respect consent when subscribing from Typeform?
Add explicit "Marketing consent?" checkbox in the Typeform. Only set Mailchimp status = "subscribed" when checked. Otherwise status = "transactional".
Can I prevent double-subscribing if someone resubmits the form?
Mailchimp Add or Update Subscriber is idempotent (keyed on email). Use it instead of separate Add and Update actions for clean re-submit handling.
Related

Other apps that pair well with Typeform.


Wire Typeform to Mailchimp in 2 minutes.

Free tier available. No credit card. No onboarding call.