ActionZoho CRMUpdated September 2026

How do I create a lead in Zoho CRM?

Short answer: You can create lead in Zoho CRM by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Zoho CRM Create Lead action to a workflow, map its 6 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Create Lead in Zoho CRM — start free All 7 Zoho CRM actions

Create Lead in Zoho CRM — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
First Name First_Name	string	Optional	Contact's first (given) name.
Last Name Last_Name	string	Required	Contact's last (family) name.
Email Email	email	Optional	The email address. Used as the recipient or identifier depending on context.
Company Company	string	Required	Company
Phone Phone	phone	Optional	Phone number in E.164 format (with country code, no spaces).
Lead Source Lead_Source	options	Optional	Lead Source. Options: Web, Phone, Email, Social, Referral

Sample request

{
  "First_Name": "e.g. Jane",
  "Last_Name": "e.g. Doe",
  "Email": "e.g. user@example.com",
  "Company": "{{trigger.Company}}",
  "Phone": "e.g. +14155551234"
}

Returns

{
  "data": [
    {
      "code": "SUCCESS",
      "details": {
        "id": "123456",
        "Modified_Time": "2026-04-11T10:00:00Z"
      }
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Lead.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Zoho CRM

2 Google Sheets triggers

HubSpot → Zoho CRM

18 HubSpot triggers

FAQ

Questions about Create Lead.

What does the Create Lead action do in Zoho CRM?

Creates a new lead in Zoho CRM with name, email, phone, company, source, and any custom fields. The dedicated entry point for inbound web/lead-gen flows.

What inputs does Create Lead require?

Required: Last Name, Company. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Zoho CRM returns an error?

The run history shows the failed step with its input and the error message Zoho CRM returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Create Lead support batch operations?

Run Create Lead inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within Zoho CRM's rate limits.

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