ActionMailchimpUpdated May 2026

How do I create a Mailchimp campaign draft?

Short answer: Drop the "Mailchimp → Create Campaign" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 16 Mailchimp actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Campaign Type type	options	Required	Campaign Type. Options: Regular, Plain Text, RSS
Audience/List ID list_id	string	Required	Mailchimp audience (list) ID — a 10-char hex string. Find in Audience > Settings > Audience name & defaults.
Subject Line subject_line	string	Required	Email subject line
From Name from_name	string	Required	Sender name shown to recipients
Reply-To Email reply_to	string	Required	Email address for replies
Preview Text preview_text	string	Optional	Text shown next to the subject in the inbox
Internal Title title	string	Optional	Internal campaign title (not shown to recipients)

Sample request

{
  "type": "{{trigger.type}}",
  "list_id": "e.g. abc123def4",
  "subject_line": "e.g. Our weekly newsletter",
  "from_name": "e.g. Your Company",
  "reply_to": "newsletter@yourcompany.com"
}

Returns

{
  "id": "abc123def4",
  "type": "regular",
  "status": "save",
  "settings": {
    "reply_to": "newsletter@yourcompany.com",
    "from_name": "Your Company",
    "subject_line": "Our weekly newsletter"
  },
  "recipients": {
    "list_id": "abc123def4"
  },
  "create_time": "2025-01-15T12:00:00+00:00"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Campaign.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Mailchimp

2 Google Sheets triggers

HubSpot → Mailchimp

18 HubSpot triggers

FAQ

Questions about Create Campaign.

What does the Create Campaign action do in Mailchimp?

Creates a new email campaign draft in Mailchimp with audience, subject, from name/email, and template. Pair with Send Campaign once content is ready.

What inputs does Create Campaign require?

Required: Campaign Type, Audience/List ID, Subject Line, From Name, Reply-To Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Mailchimp returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Campaign support batch operations?

Yes. Run Create Campaign inside a Loop node to process arrays. Tiny Command handles Mailchimp's rate limits automatically so you don't have to throttle manually.

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