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Linear + Mailchimp: engineering releases as campaigns.

Trigger Mailchimp campaigns from Linear release events, or auto-add stakeholders to Mailchimp lists when their tagged Linear issues ship.

Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Linear as the action

Workflows do something in Linear, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

MailchimpLinear

When something happens in Mailchimp, do it in Linear.

5 Mailchimp triggers wired to 8 Linear actions. Most-used pairing: Campaign SentAdd Comment.

LinearMailchimp

Or fire it the other way around.

6 Linear triggers wired to 16 Mailchimp actions downstream.

See LinearMailchimp
Popular pairings

Common Mailchimp → Linear workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 40 combinations
When campaign sent in Mailchimp, add comment in Linear.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create issue in Linear.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, get issue in Linear.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, list issues in Linear.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, add comment in Linear.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create issue in Linear.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, get issue in Linear.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, list issues in Linear.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, add comment in Linear.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Linear in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Linear

    Open Tiny Command, authorize Mailchimp and Linear once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Linear action

    Drop the Linear → Add Comment action below it. Map fields from the Mailchimp payload into the Linear inputs.

    linear.create-comment
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Linear.

How do I trigger a Mailchimp campaign on Linear release?
Linear Project Completed (or release tag) → AI-rewrite issue list into user-facing release notes → Mailchimp Send Campaign to subscribers. Auto-newsletter on every release.
Can I notify Mailchimp subscribers when their reported issue ships?
Yes. Linear Issue Closed → find reporter email → Mailchimp Send Transactional Email with "you reported this; it shipped". Closes loop with reporters.
How do I segment Mailchimp by Linear project?
Tag Mailchimp subscribers by Linear project they've engaged with. Useful for project-specific newsletters or beta-tester segmentation.
Can I AI-write Mailchimp newsletter from Linear release?
Yes. Pass shipped Linear issues to Claude/OpenAI with "write a user-facing newsletter with features grouped". Mailchimp sends it. Engineering doesn't have to draft marketing copy.
How do I avoid Mailchimp spam from minor Linear changes?
Filter to major releases / completed projects only. Aggregate minor ones into monthly digest. Subscribers don't want per-issue pings.
Can I add Linear issue reporters to a Mailchimp audience?
Yes. Linear Issue Created with reporter email → Mailchimp Add or Update Subscriber. Tag with "issue-reporter" for downstream segment. Respect consent — capture explicit opt-in first.
Related

Other apps that pair well with Mailchimp.


Wire Mailchimp to Linear in 2 minutes.

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