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Linear + Mailchimp: engineering releases as campaigns.

Trigger Mailchimp campaigns from Linear release events, or auto-add stakeholders to Mailchimp lists when their tagged Linear issues ship.

Trigger app
Linear as the trigger

Workflows fire when something happens in Linear.

See all 6 triggers →
Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

LinearMailchimp

When something happens in Linear, do it in Mailchimp.

6 Linear triggers wired to 16 Mailchimp actions. Most-used pairing: Comment CreatedAdd List Member.

MailchimpLinear

Or fire it the other way around.

5 Mailchimp triggers wired to 8 Linear actions downstream.

See MailchimpLinear
Popular pairings

Common Linear → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 96 combinations
When comment created in Linear, add list member in Mailchimp.

Fires when a comment is added to a Linear issue. Use to mirror engineering discussion to Slack or to feed AI summaries into a status doc.

When comment created in Linear, create campaign in Mailchimp.

Fires when a comment is added to a Linear issue. Use to mirror engineering discussion to Slack or to feed AI summaries into a status doc.

When comment created in Linear, create tag in Mailchimp.

Fires when a comment is added to a Linear issue. Use to mirror engineering discussion to Slack or to feed AI summaries into a status doc.

When comment created in Linear, delete campaign in Mailchimp.

Fires when a comment is added to a Linear issue. Use to mirror engineering discussion to Slack or to feed AI summaries into a status doc.

When new cycle in Linear, add list member in Mailchimp.

Fires when a new cycle (sprint) is created in Linear. Use to kick off stand-up bots or to seed a cycle-kickoff doc.

When new cycle in Linear, create campaign in Mailchimp.

Fires when a new cycle (sprint) is created in Linear. Use to kick off stand-up bots or to seed a cycle-kickoff doc.

When new cycle in Linear, create tag in Mailchimp.

Fires when a new cycle (sprint) is created in Linear. Use to kick off stand-up bots or to seed a cycle-kickoff doc.

When new cycle in Linear, delete campaign in Mailchimp.

Fires when a new cycle (sprint) is created in Linear. Use to kick off stand-up bots or to seed a cycle-kickoff doc.

When new issue in Linear, add list member in Mailchimp.

Fires when a new issue is created in Linear. The standard inbound hook for routing, enrichment, and SLA-aware notifications.

How it works

Connect Linear and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Linear and Mailchimp

    Open Tiny Command, authorize Linear and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Linear trigger

    Drop the Linear → Comment Created trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/linear.trigger-comment-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the Linear payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Linear + Mailchimp.

How do I trigger a Mailchimp campaign on Linear release?
Linear Project Completed (or release tag) → AI-rewrite issue list into user-facing release notes → Mailchimp Send Campaign to subscribers. Auto-newsletter on every release.
Can I notify Mailchimp subscribers when their reported issue ships?
Yes. Linear Issue Closed → find reporter email → Mailchimp Send Transactional Email with "you reported this; it shipped". Closes loop with reporters.
How do I segment Mailchimp by Linear project?
Tag Mailchimp subscribers by Linear project they've engaged with. Useful for project-specific newsletters or beta-tester segmentation.
Can I AI-write Mailchimp newsletter from Linear release?
Yes. Pass shipped Linear issues to Claude/OpenAI with "write a user-facing newsletter with features grouped". Mailchimp sends it. Engineering doesn't have to draft marketing copy.
How do I avoid Mailchimp spam from minor Linear changes?
Filter to major releases / completed projects only. Aggregate minor ones into monthly digest. Subscribers don't want per-issue pings.
Can I add Linear issue reporters to a Mailchimp audience?
Yes. Linear Issue Created with reporter email → Mailchimp Add or Update Subscriber. Tag with "issue-reporter" for downstream segment. Respect consent — capture explicit opt-in first.
Related

Other apps that pair well with Linear.


Wire Linear to Mailchimp in 2 minutes.

Free tier available. No credit card. No onboarding call.