Per-pair page

Connect HubSpot to Productboard in two minutes.

Real-time triggers from HubSpot, ready-made actions in Productboard. Filter, transform, and route without writing a line of code.

Connect HubSpot to Productboard — start free See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

Productboard as the action

Workflows do something in Productboard, instantly.

Create Productboard NoteAPI

Connect HubSpot to Productboard — start free

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Productboard

When something happens in HubSpot, do it in Productboard.

18 HubSpot triggers wired to 1 Productboard actions. Most-used pairing: New Company → Create Productboard Note.

Productboard → HubSpot

Or fire it the other way around.

0 Productboard triggers wired to 23 HubSpot actions downstream.

Use any trigger in the catalog as the upstream.

See Productboard → HubSpot →

Popular pairings

Common HubSpot → Productboard workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 3 of 18 combinations

When new company in HubSpot, create productboard note in Productboard.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, create productboard note in Productboard.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, create productboard note in Productboard.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Productboard in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and Productboard
Open TinyCommand, authorize HubSpot and Productboard once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. TinyCommand auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Productboard action
Drop the Productboard → Create Productboard Note action below it. Map fields from the HubSpot payload into the Productboard inputs.
productboard.create-note
5
Publish
Publish and forget
Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Productboard.

How long does it take to connect HubSpot and Productboard on TinyCommand?

Under two minutes. Authorize HubSpot and Productboard once each, drop the HubSpot trigger and Productboard action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.

Is the HubSpot ↔ Productboard integration real-time?

Yes. Both HubSpot and Productboard expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.

Can I filter or transform data between HubSpot and Productboard?

Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Productboard.

What HubSpot events can trigger a Productboard workflow?

Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.

Do I need a paid plan to use HubSpot with Productboard?

No. Both integrations come on every plan, including Free, which includes 1,000 credits a month with no credit card. Each workflow step uses 1 credit, and paid plans include more credits and team seats when you need them.

What if I want Productboard → HubSpot instead?

Build it the same way, in reverse. There's a dedicated /integrations/productboard/with/hubspot page with the reverse-direction triggers and actions.

Other apps that pair well with HubSpot.

HubSpot + Gmail

HubSpot + Slack

Communication

HubSpot + Google Sheets

Spreadsheets & Databases

Spreadsheets & Databases

Connect HubSpot to Productboard — start free