Per-pair page

Connect HubSpot to Luma AI in two minutes.

Real-time triggers from HubSpot, ready-made actions in Luma AI. Filter, transform, and route without writing a line of code.

Connect HubSpot to Luma AI — start free See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

Luma AI as the action

Workflows do something in Luma AI, instantly.

Luma Dream MachineAPI
Get Luma GenerationAPI

Connect HubSpot to Luma AI — start free

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Luma AI

When something happens in HubSpot, do it in Luma AI.

18 HubSpot triggers wired to 2 Luma AI actions. Most-used pairing: New Company → Luma Dream Machine.

Luma AI → HubSpot

Or fire it the other way around.

0 Luma AI triggers wired to 23 HubSpot actions downstream.

Use any trigger in the catalog as the upstream.

See Luma AI → HubSpot →

Popular pairings

Common HubSpot → Luma AI workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 6 of 36 combinations

When new company in HubSpot, luma dream machine in Luma AI.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, get luma generation in Luma AI.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, luma dream machine in Luma AI.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, get luma generation in Luma AI.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, luma dream machine in Luma AI.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

When company property changed in HubSpot, get luma generation in Luma AI.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Luma AI in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and Luma AI
Open TinyCommand, authorize HubSpot and Luma AI once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. TinyCommand auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Luma AI action
Drop the Luma AI → Luma Dream Machine action below it. Map fields from the HubSpot payload into the Luma AI inputs.
luma.generate-video
5
Publish
Publish and forget
Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Luma AI.

How long does it take to connect HubSpot and Luma AI on TinyCommand?

Under two minutes. Authorize HubSpot and Luma AI once each, drop the HubSpot trigger and Luma AI action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.

Is the HubSpot ↔ Luma AI integration real-time?

Yes. Both HubSpot and Luma AI expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.

Can I filter or transform data between HubSpot and Luma AI?

Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Luma AI.

What HubSpot events can trigger a Luma AI workflow?

Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.

Do I need a paid plan to use HubSpot with Luma AI?

No. Both integrations come on every plan, including Free, which includes 1,000 credits a month with no credit card. Each workflow step uses 1 credit, and paid plans include more credits and team seats when you need them.

What if I want Luma AI → HubSpot instead?

Build it the same way, in reverse. There's a dedicated /integrations/luma/with/hubspot page with the reverse-direction triggers and actions.

Other apps that pair well with HubSpot.

HubSpot + Gmail

HubSpot + Slack

Communication

HubSpot + Google Sheets

Spreadsheets & Databases

Spreadsheets & Databases

Connect HubSpot to Luma AI — start free