Per-pair page

GitHub + HubSpot: engineering signal in your CRM.

Push GitHub events (PRs, issues, releases) into HubSpot to track engineering velocity per customer, or to inform sales when a customer-requested feature ships.

Connect HubSpot and GitHub See reverse direction

Trigger app

HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →

Action app

GitHub as the action

Workflows do something in GitHub, instantly.

See all 23 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → GitHub

When something happens in HubSpot, do it in GitHub.

18 HubSpot triggers wired to 23 GitHub actions. Most-used pairing: New Company → Add Labels.

GitHub → HubSpot

Or fire it the other way around.

1 GitHub triggers wired to 23 HubSpot actions downstream.

New GitHub Event

See GitHub → HubSpot →

Popular pairings

Common HubSpot → GitHub workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 414 combinations

When new company in HubSpot, add labels in GitHub.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create comment in GitHub.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create issue in GitHub.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create pull request in GitHub.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, add labels in GitHub.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create comment in GitHub.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create issue in GitHub.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create pull request in GitHub.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, add labels in GitHub.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and GitHub in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize HubSpot and GitHub
Open Tiny Command, authorize HubSpot and GitHub once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the GitHub action
Drop the GitHub → Add Labels action below it. Map fields from the HubSpot payload into the GitHub inputs.
github.add-labels-to-issue
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + GitHub.

When does GitHub + HubSpot make sense?

When customer requests directly drive engineering work. Sales/CS team logs requests in HubSpot deals/tickets, engineering ships in GitHub, and the pair closes the loop: "your requested feature is now live".

How do I notify the sales team when a feature ships?

GitHub Release Published containing a "customer-requested" label → look up matching HubSpot deals with that feature flagged → HubSpot Create Note + Slack ping the AE. Sales updates the customer.

Can I track GitHub issue resolution time per HubSpot deal?

Yes. Tag GitHub issues with the HubSpot deal ID at creation. On Issue Closed, compute resolution time and HubSpot Update Deal with the metric. Useful for SLA-tracking with enterprise customers.

How do I push GitHub-found bugs as HubSpot tickets?

Internal QA finds a bug in GitHub → GitHub Issue Opened with label "customer-facing" → HubSpot Create Ticket assigned to the success team. Customer-support is in the loop before customers report it.

Can I link GitHub PRs back to HubSpot customer accounts?

Maintain a custom GitHub issue field or PR description prefix ("customers: acme, beta") that maps to HubSpot company IDs. Search PRs by customer to see what shipped for them.

How do I avoid syncing too much GitHub activity into HubSpot?

Only sync customer-relevant events: feature releases, customer-tagged issues, bug fixes affecting paid customers. Internal infra work or refactors don't belong in the CRM.

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GitHub + HubSpot: engineering signal in your CRM.

Pick the way that fits your stack.

When something happens in HubSpot, do it in GitHub.

Or fire it the other way around.

Common HubSpot → GitHub workflows.

Connect HubSpot and GitHub in five steps.

Questions about HubSpot + GitHub.

Other apps that pair well with HubSpot.

Wire HubSpot to GitHub in 2 minutes.

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