ActionWhatsApp BusinessUpdated September 2026

How do I message a WhatsApp user outside the 24-hour window?

Short answer: You can send template message in WhatsApp Business by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the WhatsApp Business Send Template Message action to a workflow, map its 4 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Send Template Message in WhatsApp Business — start free All 5 WhatsApp Business actions

Send Template Message in WhatsApp Business — start free

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Recipient phone to	string	Required	–
Template Name template_name	string	Required	–
Language Code language_code	string	Optional	–
Components (JSON array) components_json	string	Optional	[{"type":"body","parameters":[{"type":"text","text":"Jane"}]}]

Sample request

{
  "to": "{{trigger.to}}",
  "template_name": "{{trigger.template_name}}",
  "language_code": "{{trigger.language_code}}",
  "components_json": "[{\"type\":\"body\",\"parameters\":[{\"type\":\"text\",\"text\":\"Jane\"}]}]"
}

Returns

{
  "messages": [
    {
      "id": "wamid.abc"
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Send Template Message.

Any of these apps can fire this action as part of a workflow.

Gmail → WhatsApp Business

1 Gmail triggers

Slack → WhatsApp Business

13 Slack triggers

Google Sheets → WhatsApp Business

2 Google Sheets triggers

HubSpot → WhatsApp Business

18 HubSpot triggers

FAQ

Questions about Send Template Message.

What does the Send Template Message action do in WhatsApp Business?

Sends a pre-approved template message (HSM) via WhatsApp Business Cloud API. Required for messaging outside the 24-hour customer service window or to start a conversation.

What inputs does Send Template Message require?

Required: Recipient phone, Template Name. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if WhatsApp Business returns an error?

The run history shows the failed step with its input and the error message WhatsApp Business returned, so you can fix the input and run the workflow again. Automatic retries are built into HTTP steps only, where you can also set your own retry count and delay.

Does Send Template Message support batch operations?

Run Send Template Message inside a loop to process each item in an array. TinyCommand does not throttle calls for you, so for large arrays add a Delay step if you need to stay within WhatsApp Business's rate limits.

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