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Connect Segment to HubSpot in two minutes.

Real-time triggers from Segment, ready-made actions in HubSpot. Filter, transform, and route without writing a line of code.

Connect Segment to HubSpot — start free See reverse direction
Trigger app
Segment as the trigger

Workflows fire when something happens in Segment.

  • Segment has no triggers yet. Use the catalog's universal Webhook trigger as the upstream.
Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Connect Segment to HubSpot — start free
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Segment → HubSpot

When something happens in Segment, do it in HubSpot.

0 Segment triggers wired to 23 HubSpot actions.

    HubSpot → Segment

    Or fire it the other way around.

    18 HubSpot triggers wired to 2 Segment actions downstream.

    See HubSpot → Segment →
    Popular pairings

    Common Segment → HubSpot workflows.

    Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

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    How it works

    Connect Segment and HubSpot in five steps.

    No code, no glue, no half-day setup. Each step is one click.

    1. 1
      Connect
      Authorize Segment and HubSpot

      Open TinyCommand, authorize Segment and HubSpot once each. Both connections are available to every workflow on your account.

    2. 2
      Trigger
      Pick a Segment trigger

      Drop the Segment → New event trigger onto the canvas. TinyCommand auto-registers the webhook.

      POST /v1/webhooks/segment.event
    3. 3
      Transform
      Add a filter or AI step

      Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

    4. 4
      Action
      Add the HubSpot action

      Drop the HubSpot → Create Company action below it. Map fields from the Segment payload into the HubSpot inputs.

      hubspot.create-company
    5. 5
      Publish
      Publish and forget

      Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

    FAQ

    Questions about Segment + HubSpot.

    How long does it take to connect Segment and HubSpot on TinyCommand?
    Under two minutes. Authorize Segment and HubSpot once each, drop the Segment trigger and HubSpot action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
    Is the Segment ↔ HubSpot integration real-time?
    Yes. Both Segment and HubSpot expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
    Can I filter or transform data between Segment and HubSpot?
    Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit HubSpot.
    What Segment events can trigger a HubSpot workflow?
    Use TinyCommand's universal Webhook trigger to receive Segment events, then run any of the 23 HubSpot actions downstream.
    Do I need a paid plan to use Segment with HubSpot?
    No. Both integrations come on every plan, including Free, which includes 1,000 credits a month with no credit card. Each workflow step uses 1 credit, and paid plans include more credits and team seats when you need them.
    What if I want HubSpot → Segment instead?
    Build it the same way, in reverse. There's a dedicated /integrations/hubspot/with/segment page with the reverse-direction triggers and actions.
    Related

    Other apps that pair well with Segment.

    +
    Segment + Gmail
    Email
    +
    Segment + Slack
    Communication
    +
    Segment + Google Sheets
    Spreadsheets & Databases
    +
    Segment + Stripe
    Payments
    +
    Segment + Notion
    Productivity
    +
    Segment + Airtable
    Spreadsheets & Databases
    Connect Segment to HubSpot — start free