Skip to content
ActionPardotUpdated May 2026

How do I upsert a Pardot prospect?

Short answer: Drop the "PardotUpsert Pardot Prospect (by Email)" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

FieldTypeRequiredDescription
Email
email
stringRequiredThe email address. Used as the recipient or identifier depending on context.
First Name
firstName
stringOptionalContact's first (given) name.
Last Name
lastName
stringOptionalContact's last (family) name.
Company
company
stringOptional
Sample request
{
"email": "e.g. user@example.com",
"firstName": "e.g. Jane",
"lastName": "e.g. Doe",
"company": "{{trigger.company}}"
}
Returns
{
"created": false,
"prospect": {
"id": 9999,
"email": "jane@x.com"
}
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Upsert Pardot Prospect (by Email).

Any of these apps can fire this action as part of a workflow.

FAQ

Questions about Upsert Pardot Prospect (by Email).

What does the Upsert Pardot Prospect (by Email) action do in Pardot?
Email-based dedupe — create or update in one call. The base hook for idempotent "external lead source → reflect in Pardot" sync.
What inputs does Upsert Pardot Prospect (by Email) require?
Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if Pardot returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Upsert Pardot Prospect (by Email) support batch operations?
Yes. Run Upsert Pardot Prospect (by Email) inside a Loop node to process arrays. Tiny Command handles Pardot's rate limits automatically so you don't have to throttle manually.
More actions

Other Pardot actions.

Send upsert pardot prospect (by email) from your workflows.

Triggered by anything in the catalog. Free tier available. No credit card.