ActionPardotUpdated May 2026

How do I create a Pardot prospect?

Short answer: Drop the "Pardot → Create Pardot Prospect" action anywhere in your workflow, map the inputs from upstream nodes, and publish.

Use this action All 3 Pardot actions

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	The email address. Used as the recipient or identifier depending on context.
First Name firstName	string	Optional	Contact's first (given) name.
Last Name lastName	string	Optional	Contact's last (family) name.
Company company	string	Optional	—
Phone phone	string	Optional	Phone number in E.164 format (with country code, no spaces).
Campaign ID campaignId	string	Optional	—

Sample request

{
  "email": "e.g. user@example.com",
  "firstName": "e.g. Jane",
  "lastName": "e.g. Doe",
  "company": "{{trigger.company}}",
  "phone": "e.g. +14155551234"
}

Returns

{
  "id": 9999,
  "email": "jane@x.com",
  "firstName": "Jane"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Pardot Prospect.

Any of these apps can fire this action as part of a workflow.

Google Sheets → Pardot

2 Google Sheets triggers

HubSpot → Pardot

18 HubSpot triggers

FAQ

Questions about Create Pardot Prospect.

What does the Create Pardot Prospect action do in Pardot?

Adds a new prospect to the Pardot CRM (now Marketing Cloud Account Engagement). For "form submission → push to Pardot" sync workflows in Salesforce-centric B2B orgs.

What inputs does Create Pardot Prospect require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Pardot returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Pardot Prospect support batch operations?

Yes. Run Create Pardot Prospect inside a Loop node to process arrays. Tiny Command handles Pardot's rate limits automatically so you don't have to throttle manually.

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