Per-pair page

Connect Novu to HubSpot in two minutes.

Real-time triggers from Novu, ready-made actions in HubSpot. Filter, transform, and route without writing a line of code.

Connect Novu and HubSpot See reverse direction

Trigger app

Novu as the trigger

Workflows fire when something happens in Novu.

Novu has no triggers yet. Use the catalog's universal Webhook trigger as the upstream.

Action app

HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Novu → HubSpot

When something happens in Novu, do it in HubSpot.

0 Novu triggers wired to 23 HubSpot actions.

HubSpot → Novu

Or fire it the other way around.

18 HubSpot triggers wired to 3 Novu actions downstream.

See HubSpot → Novu →

Popular pairings

Common Novu → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

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How it works

Connect Novu and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

1
Connect
Authorize Novu and HubSpot
Open Tiny Command, authorize Novu and HubSpot once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a Novu trigger
Drop the Novu → New event trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/novu.event
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the HubSpot action
Drop the HubSpot → Create Company action below it. Map fields from the Novu payload into the HubSpot inputs.
hubspot.create-company
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Novu + HubSpot.

How long does it take to connect Novu and HubSpot on Tiny Command?

Under two minutes. Authorize Novu and HubSpot once each, drop the Novu trigger and HubSpot action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.

Is the Novu ↔ HubSpot integration real-time?

Yes. Both Novu and HubSpot expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.

Can I filter or transform data between Novu and HubSpot?

Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit HubSpot.

What Novu events can trigger a HubSpot workflow?

Use Tiny Command's universal Webhook trigger to receive Novu events, then run any of the 23 HubSpot actions downstream.

Do I need a paid plan to use Novu with HubSpot?

No. There's a free tier that covers most Novu+HubSpot use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.

What if I want HubSpot → Novu instead?

Build it the same way, in reverse. There's a dedicated /integrations/hubspot/with/novu page with the reverse-direction triggers and actions.

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