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Connect HubSpot to Serper in two minutes.

Real-time triggers from HubSpot, ready-made actions in Serper. Filter, transform, and route without writing a line of code.

Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Serper as the action

Workflows do something in Serper, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpotSerper

When something happens in HubSpot, do it in Serper.

18 HubSpot triggers wired to 5 Serper actions. Most-used pairing: New CompanySerper Google Search.

SerperHubSpot

Or fire it the other way around.

0 Serper triggers wired to 23 HubSpot actions downstream.

  • Use any trigger in the catalog as the upstream.
See SerperHubSpot
Popular pairings

Common HubSpot → Serper workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 90 combinations
When new company in HubSpot, serper google search in Serper.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, serper image search in Serper.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, serper google maps search in Serper.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, serper google news search in Serper.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, serper google search in Serper.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, serper image search in Serper.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, serper google maps search in Serper.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, serper google news search in Serper.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, serper google search in Serper.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Serper in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Serper

    Open Tiny Command, authorize HubSpot and Serper once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Serper action

    Drop the Serper → Serper Google Search action below it. Map fields from the HubSpot payload into the Serper inputs.

    serper.search
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Serper.

How long does it take to connect HubSpot and Serper on Tiny Command?
Under two minutes. Authorize HubSpot and Serper once each, drop the HubSpot trigger and Serper action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the HubSpot ↔ Serper integration real-time?
Yes. Both HubSpot and Serper expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between HubSpot and Serper?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Serper.
What HubSpot events can trigger a Serper workflow?
Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.
Do I need a paid plan to use HubSpot with Serper?
No. There's a free tier that covers most HubSpot+Serper use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want Serper → HubSpot instead?
Build it the same way, in reverse. There's a dedicated /integrations/serper/with/hubspot page with the reverse-direction triggers and actions.
Related

Other apps that pair well with HubSpot.


Wire HubSpot to Serper in 2 minutes.

Free tier available. No credit card. No onboarding call.