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Connect HubSpot to Iterable in two minutes.

Real-time triggers from HubSpot, ready-made actions in Iterable. Filter, transform, and route without writing a line of code.

Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpotIterable

When something happens in HubSpot, do it in Iterable.

18 HubSpot triggers wired to 6 Iterable actions. Most-used pairing: New CompanyIterable Add to UserList (Bulk).

IterableHubSpot

Or fire it the other way around.

0 Iterable triggers wired to 23 HubSpot actions downstream.

  • Use any trigger in the catalog as the upstream.
See IterableHubSpot
Popular pairings

Common HubSpot → Iterable workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 108 combinations
When new company in HubSpot, iterable add to userlist (bulk) in Iterable.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, get iterable user in Iterable.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, iterable send triggered email in Iterable.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, subscribe to list (single user) in Iterable.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, iterable add to userlist (bulk) in Iterable.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, get iterable user in Iterable.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, iterable send triggered email in Iterable.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, subscribe to list (single user) in Iterable.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, iterable add to userlist (bulk) in Iterable.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Iterable in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Iterable

    Open Tiny Command, authorize HubSpot and Iterable once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Iterable action

    Drop the Iterable → Iterable Add to UserList (Bulk) action below it. Map fields from the HubSpot payload into the Iterable inputs.

    iterable.add-user-list
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Iterable.

How long does it take to connect HubSpot and Iterable on Tiny Command?
Under two minutes. Authorize HubSpot and Iterable once each, drop the HubSpot trigger and Iterable action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the HubSpot ↔ Iterable integration real-time?
Yes. Both HubSpot and Iterable expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between HubSpot and Iterable?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Iterable.
What HubSpot events can trigger a Iterable workflow?
Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.
Do I need a paid plan to use HubSpot with Iterable?
No. There's a free tier that covers most HubSpot+Iterable use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want Iterable → HubSpot instead?
Build it the same way, in reverse. There's a dedicated /integrations/iterable/with/hubspot page with the reverse-direction triggers and actions.
Related

Other apps that pair well with HubSpot.


Wire HubSpot to Iterable in 2 minutes.

Free tier available. No credit card. No onboarding call.