Affinity
Affinity relationship-intelligence CRM
Affinity is the relationship-intelligence CRM popular with VC firms, investment banks, and deal-driven services businesses — auto-builds the contact graph from email/calendar activity, surfaces "who knows whom" insights for warm intros and deal sourcing. Tiny Command exposes two actions, no triggers: List Persons (paginated person records with associated organisations and lists), Create Person (push a person into Affinity with email, name, optional organisation association, optional list memberships). The connection uses an Affinity API key. The data model is relationship-first: persons are linked to organisations and lists (Affinity's term for pipelines/categories), with engagement signals (emails sent, meetings held) auto-populated from connected Gmail/Outlook/Calendar. The Create Person pattern is the cross-system workflow shape: when a new prospect is added in PitchBook or LinkedIn Sales Navigator, push to Affinity with the relationship-intelligence accruing automatically once the team starts emailing/meeting them.
Do anything Affinity can do, from a workflow.
Every action accepts dynamic inputs from upstream nodes, whether that's an AI output, a form field, or a search result.
| Action | What it does |
|---|---|
| Create Person in CRM | Creates a new person record in Affinity, optionally tied to an organisation and to specific lists. Affinity dedupes on email — adding an existing email returns the existing person. For relationship-intelligence to work, the person needs interaction history (emails, meetings) which Affinity auto-captures from connected accounts. |
| List People | Paginated person records with organisation references and list memberships. For sync workflows that mirror Affinity into a warehouse or another CRM, paginate with the recent-activity filter to incrementally pull touched records. |
Pre-built Affinity workflows.
Clone any recipe and customize it in one click. Every recipe is fully editable.
Three things worth knowing.
Tiny Command counts a run the moment a trigger fires. Filtering early means only matching events spend your usage budget.
Connect Affinity once and every workflow on your account can use its triggers and actions. You don't have to re-auth per workflow.
Every Affinity field shows up in the visual picker for downstream nodes. The raw payload is there for power users, optional for everyone else.
Questions about the Affinity integration.
If we missed yours, ping support. We usually reply within an hour.
How do I connect Affinity to Tiny Command?
What Affinity triggers does Tiny Command support?
What Affinity actions can I run from a workflow?
Is the Affinity integration real-time?
Do I need to write code to use Affinity with Tiny Command?
How much does the Affinity integration cost?
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Do more with Affinity.
Wire it to Slack, Notion, HubSpot, Stripe, or any of the other 438 apps in our catalog. Setup takes roughly two minutes. Free to try, no credit card.
