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ActionGmailUpdated June 2026

How do I create a Gmail label?

Short answer: You can create label in Gmail by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Gmail Create Label action to a workflow, map its 3 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Create Label in Gmail — start free All 27 Gmail actions
Create Label in Gmail — start free
Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

FieldTypeRequiredDescription
Label Name
name
stringRequiredLabel Name. Example: Projects/Active
Show in Label List
labelListVisibility
optionsOptionalShow in Label List. Options: Show, Show if unread, Hide
Show in Message List
messageListVisibility
optionsOptionalShow in Message List. Options: Show, Hide
Sample request
{
  "name": "e.g. Projects/Active",
  "labelListVisibility": "{{trigger.labelListVisibility}}",
  "messageListVisibility": "{{trigger.messageListVisibility}}"
}
Returns
{
  "id": "Label_42",
  "name": "Projects/Active",
  "type": "user",
  "labelListVisibility": "labelShow",
  "messageListVisibility": "show"
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Create Label.

Any of these apps can fire this action as part of a workflow.

Slack → Gmail
13 Slack triggers
Google Sheets → Gmail
2 Google Sheets triggers
HubSpot → Gmail
18 HubSpot triggers
Stripe → Gmail
10 Stripe triggers
FAQ

Questions about Create Label.

What does the Create Label action do in Gmail?
Creates a new label in your Gmail account with a name, optional parent, and visibility settings. Useful when classification automation should auto-provision missing labels.
What inputs does Create Label require?
Required: Label Name. Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if Gmail returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Create Label support batch operations?
Yes. Run Create Label inside a Loop node to process arrays. TinyCommand handles Gmail's rate limits automatically so you don't have to throttle manually.
More actions

Other Gmail actions.

Action
Add Labels to Message
Adds one or more labels to an email message in Gmail. Use to file AI-classified mail, mark as Important/Starred, or move into a custom folder.
Action
Create Draft
Creates a new email draft in Gmail with to, cc, bcc, subject, body (text or HTML), and attachments. Used for human-in-the-loop flows where AI drafts and a human approves.
Action
Delete Draft
Permanently deletes an email draft from Gmail by ID. Use for cleaning up superseded AI-generated drafts.
Action
Delete Label
Deletes a label from your Gmail account. Messages with the label keep the message but lose the label assignment.
Action
Delete Message
Permanently deletes an email message from Gmail. Bypasses Trash; use Trash Message instead for the recoverable path.
Action
Delete Thread
Permanently deletes an email thread and all its messages. Bypasses Trash; use Trash Thread instead for the recoverable path.
Create Label in Gmail — start free