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ActionGoogle AdsUpdated June 2026

How do I upload offline conversions to Google Ads?

Short answer: You can upload offline conversions in Google Ads by hand from its own interface, but it won’t repeat itself. On TinyCommand, add the Google Ads Upload Offline Conversions action to a workflow, map its 7 inputs from any upstream app, and it runs automatically every time the trigger fires. No code, and a free tier to start.

Upload Offline Conversions in Google Ads — start free All 9 Google Ads actions
Upload Offline Conversions in Google Ads — start free
Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

FieldTypeRequiredDescription
Customer ID
customer_id
stringRequiredGoogle Ads customer ID (no dashes)
Conversion Action Resource Name
conversion_action
stringRequiredFull resource name of the conversion action
Google Click ID (GCLID)
gclid
stringRequiredThe GCLID captured from the original ad click
Conversion Date Time
conversion_date_time
stringRequiredConversion timestamp with timezone offset
Conversion Value
conversion_value
numberOptionalNumeric value of the conversion
Currency Code
currency_code
stringOptionalISO 4217 currency code (e.g. USD, EUR)
Manager Account ID
login_customer_id
stringOptionalMCC manager account ID (optional)
Sample request
{
  "customer_id": "{{trigger.customer_id}}",
  "conversion_action": "customers/1234567890/conversionActions/333",
  "gclid": "{{trigger.gclid}}",
  "conversion_date_time": "2025-01-15 10:30:00+00:00",
  "conversion_value": "{{trigger.conversion_value}}"
}
Returns
{
  "results": [
    {
      "gclid": "Cj0KCQ...",
      "conversionAction": "customers/1234567890/conversionActions/333",
      "conversionDateTime": "2025-01-15 10:30:00+00:00"
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

Triggered by

Apps that pair well as the trigger for Upload Offline Conversions.

Any of these apps can fire this action as part of a workflow.

Gmail → Google Ads
1 Gmail triggers
Slack → Google Ads
13 Slack triggers
Google Sheets → Google Ads
2 Google Sheets triggers
HubSpot → Google Ads
18 HubSpot triggers
FAQ

Questions about Upload Offline Conversions.

What does the Upload Offline Conversions action do in Google Ads?
Pushes offline conversions (sales that closed via phone, sales-rep follow-up after ad click) back to Google Ads using gclid attribution. Improves Smart Bidding accuracy by feeding the full conversion picture, not just on-site conversions.
What inputs does Upload Offline Conversions require?
Required: Customer ID, Conversion Action Resource Name, Google Click ID (GCLID), Conversion Date Time. Every input accepts a static value or a variable from any upstream node in your workflow.
Can I use dynamic inputs from earlier workflow nodes?
Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.
What happens if Google Ads returns an error?
The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.
Does Upload Offline Conversions support batch operations?
Yes. Run Upload Offline Conversions inside a Loop node to process arrays. TinyCommand handles Google Ads's rate limits automatically so you don't have to throttle manually.
More actions

Other Google Ads actions.

Action
Add Google Ads Conversion
Creates a new conversion action definition in Google Ads. Useful for programmatic conversion setup across many ad accounts (agencies managing client accounts) rather than one-by-one in the UI.
Action
Add User to Customer List
Adds an email (hashed for matching) to a Customer Match list — Google Ads uses these for retargeting, lookalike audiences, and exclusions. For "high-LTV customers → add to lookalike-seed list" or "churned customers → exclude from acquisition campaigns" workflows.
Action
Enable Google Ads Campaign
Reactivates a paused campaign. For "scheduled campaign reactivation" workflows (e.g., back-to-school campaign auto-enables on Aug 1) or for response to performance signals.
Action
Get Campaign Metrics
Returns campaign-level performance — impressions, clicks, CTR, conversions, CPC, ROAS for a date range. For "weekly ad performance digest" or "alert on CPA spike" monitoring workflows.
Action
List Google Ads Accounts
Returns every ad account the connected MCC manager or user can access. Useful for agency workflows operating across multiple client accounts.
Action
List Ad Groups
Returns paginated ad groups within a campaign with status and performance. For granular performance reporting and for "find underperforming ad groups to pause" optimisation workflows.
Upload Offline Conversions in Google Ads — start free